2024 Kia EV9 vs 2023 Subaru Forester

Sheer practicality defines the 2023 Subaru Forester, a compact crossover SUV where form follows function without fail. In turn, the 2023 Forester possesses the power to make your life easier in nearly every respect. From its standard all-wheel drive (AWD) and generous ground clearance to its roomy interior and sizable cargo hold, it effortlessly tackles most daily tasks with a shrug.

This year, Subaru continues to refine the Forester, adding next-generation EyeSight safety features and an improved standard infotainment system. Unfortunately, though, the Forester still lacks a turbocharged engine option or an electrified drivetrain.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.