2021 Volkswagen Atlas Cross Sport vs 2020 Mazda CX-5

According to a Harvard Business Review marketing study, there is such a thing as too much choice. And when the marketplace presents consumers with too much choice, there is a chance they won’t buy anything at all.

For the 2020 model year, there are more than 40 small or compact SUVs available, half of them sold by luxury brands. Small and scrappy Mazda offers three of them: the CX-3, the CX-30, and the CX-5. However, in a marketplace awash in Chevys, Fords, Hondas, and Toyotas, Mazda has trouble standing apart from the established crowd.

What’s the solution? Move upscale into “premium” territory.

Premium is where Buick, Fiat, GMC, Jeep, Mini, and Volkswagen play to varying levels of success. Combining the value inherent in a mainstream brand with the design, materials, and technology common to luxury brands, these premium vehicles attempt to provide more than mainstream for less than luxury.

At the same time, less is more. Because the 2020 Mazda CX-5 has but four similarly sized competitors in the premium class, that makes it easier for a consumer to choose, and more likely that a consumer will buy. The trick is convincing people that Mazda is a premium brand, and the automaker is taking a pragmatic approach to this emotionally charged solution.

Launched for the 2020 model year, the Volkswagen Atlas Cross Sport is a two-row, five-seat version of the Volkswagen Atlas family crossover, itself a fairly new model, having launched for the 2018 model year.

The two-row midsize crossover segment is experiencing a resurgence, with newer models like the Cross Sport, Toyota Venza, Honda Passport, and Chevrolet Blazer joining the aging Ford Edge and Nissan Murano. VW also named the Jeep Grand Cherokee as a competitor to the Cross Sport, but the Jeep is a more traditional SUV.

Typically for a model entering its sophomore year, the Cross Sport doesn’t get many updates for 2021. The only change is VW’s new MIB3 infotainment system for most trim levels, and two new driver-assist features: Travel Assist and Emergency Assist.

The 2021 Volkswagen Atlas Cross Sport is available in four trim levels: Trendline, Comfortline, Highline, and Execline. In Canada, 4Motion all-wheel drive (AWD) is standard while front-wheel drive (FWD) is not offered. The option to choose between the four-cylinder and six-cylinder engines is available on all trims but the base model. Our test car was a U.S. model, the approximate Canadian equivalent being the Execline grade with the six-cylinder engine.