Used 2024 Ford Bronco for Sale nearAjax, ON

How much does the 2024 Ford Bronco cost?

Prices have softened 11.03% compared to this time last year, making it a favourable time to shop this model year.

There are 334 listings available, which suggests a healthy amount of inventory for you to compare.

Is the 2024 Ford Bronco a good car?

Yes — you’re looking at a 4.7/5 owner-rated SUV with an expert rating of 6.8/10. The model scores 8/10 across Look and feel, Performance, and Form and function.

Owners consistently praise its off-road capability, modern features, and stylish interior design, including the availability of unique colours. The Bronco also stands out for being fun to drive and comfortable, with plenty of cargo space adding to its everyday usefulness.

The trade-offs are clear: fuel economy is poor, there’s no hybrid or plug-in hybrid option, and some shoppers may wish for a cloth seat option. It fits you best if you want a distinctive SUV with real character and trail ability rather than a conventional family hauler.

With 34.1% of listings marked as good or great deals, there’s still a meaningful share of attractive inventory to consider.

Is the 2024 Ford Bronco reliable?

Owners rate it 4.7/5, a strong signal of long-term satisfaction.

The owner feedback points to a vehicle that feels dependable in the ways that matter to Bronco shoppers, especially when it comes to capability, modern features, and the confidence that comes from a vehicle people enjoy living with over time. The expert review also describes the Bronco as a vehicle that brings joy to the daily drive and is built for true off-road use.

Ford’s maintenance coverage adds a small ownership perk, with the first scheduled maintenance visit included.

For used buyers, the main long-term risk is that the Bronco’s rugged hardware and fuel appetite can make ownership less predictable and more expensive than a mainstream SUV.

What should I look for when buying a used 2024 Ford Bronco?

Key things to evaluate:

• Trim level: The Big Bend is the standard trim level, and the Sasquatch Package is a pricey upgrade that adds a suspension lift, 35-inch mud-terrain tires, and other off-roading goodies. The test vehicle’s Mid Package also added useful equipment, and the Bronco Raptor sits at the top of the range.
• Powertrain: You can choose from three turbocharged engines, including a 2.3-litre EcoBoost four-cylinder, a 2.7-litre EcoBoost V6, and a 3.0-litre EcoBoost V6 in the Raptor. The Bronco also offers a seven-speed manual or a 10-speed automatic, plus part-time 4WD and available advanced automatic 4WD.
• Safety package: Ford Co-Pilot360 includes lane-departure warning, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, and rear parking sensors. Forward-collision warning, automatic emergency braking, automatic high-beam headlights, and a backup camera with guidance grid lines are standard, while adaptive cruise control, front parking sensors, and a surround-view camera system are available.
• Infotainment: Every Bronco gets a 12-inch Sync 4 touchscreen with wireless Apple CarPlay and Android Auto, FordPass Connect services, SiriusXM 360L satellite radio, and a seven-speaker stereo. Higher trims add connected navigation and a Bang & Olufsen premium sound system with 10 speakers.
• Fuel efficiency: According to Natural Resources Canada, the Big Bend Sasquatch with the 2.3-litre engine should use 13.1 L/100 km in the city, 13.8 L/100 km on the highway, and 13.4 L/100 km combined. Without the Sasquatch Package, it measures 12.0 L/100 km city, 11.2 L/100 km highway, and 11.6 L/100 km combined.

Which 2024 Ford Bronco trim should I buy?

The 2024 Ford Bronco is offered in 9 trim levels: Big Bend, Bronco Raptor, and the other Bronco variants described across the model’s trim ladder.

Here's the short version:

• Big Bend: This is the standard trim level and the best starting point if you want the Bronco’s core character without jumping straight into expensive upgrades. It gives you the essential Bronco experience, and the available Mid Package adds a more complete safety and convenience setup.
• Bronco Raptor: This is the choice if you want the most extreme version of the Bronco, with the exclusive 3.0-litre EcoBoost V6, the highest tow rating, and the most serious off-road hardware in the lineup.

The safety package note to keep in mind is that Ford Co-Pilot360 is available, but some advanced driver-assistance features are optional rather than standard.

Is now a good time to buy a used 2024 Ford Bronco?

You’re shopping in a moderate market, so it makes sense to be selective and compare listings carefully.

• Deal availability: 34.1% of listings are priced as good or great deals.
• Inventory: There are 334 listings available.
• Price trend: Prices have softened 11.03% compared with last year.

If you find a listing below $53,250 CAD, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Ford Bronco's resale value?

The current average of $53,466 CAD sits slightly below last year's $60,097 CAD.

That price movement suggests the Bronco has become a little more accessible for used buyers, which can help keep demand steady if you decide to sell later. A softer market today may also mean you need to price competitively to stand out when it’s your turn to list.

Because the Bronco has strong owner satisfaction and a clear enthusiast following, it should continue to attract buyers who value its character and capability. That kind of demand can help support resale value even when broader pricing trends ease.

Vehicles with strong owner satisfaction ratings, like this model year's 4.7/5, tend to retain buyer demand, which supports resale value over time.

Is the 2024 Ford Bronco safe?

The Bronco four-door earns favourable IIHS ratings overall, though its headlight performance is rated Marginal. It also earns a four-star frontal-impact rating from NHTSA and a mediocre three-rating for rollover resistance.

It earns a 6/10 safety score from our experts.

Ford equips the Bronco Big Bend with forward-collision warning, automatic emergency braking, automatic high-beam headlights, and a backup camera with guidance grid lines. The available Ford Co-Pilot360 package adds lane-departure warning, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, and rear parking sensors.

The main caveat is that some advanced safety features are not standard, so you’ll want to check the equipment list carefully on any used example.

Should I buy a 2024 Ford Bronco or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 34.1% of listings are priced as good or great deals.
• Price trend: Prices have softened 11.03% compared with last year.
• Owners rate it 4.7/5 — a strong satisfaction signal.
• Ford added a standard 12-inch Sync 4 infotainment system and refreshed the Bronco’s equipment for 2024.

Consider the 2023 if:

• At $49,086 CAD, the 2023 costs less than the current year's $53,466 CAD average.
• It offers broad appeal with two- or four-door body styles across nine distinct models.

Consider the 2025 if:

• At $56,258 CAD, the 2025 costs more than the current year's $53,466 CAD average.
• It adds more comfort on-road while keeping strong off-road capability.

The bottom line: If you want the freshest used Bronco with updated tech and a softer price trend, the 2024 is the sensible primary choice. If you’re more price-sensitive, the 2023 can still deliver the Bronco’s core strengths for less.

How does the 2024 Ford Bronco compare to the 2024 Jeep Wrangler?

Expert Pros & Cons (per CarGurus review team)

2024 Ford Bronco:

• Pros: Fun to drive, Comfortable, Plenty of cargo space.
• Cons: Poor fuel economy, No hybrid or plug-in hybrid option, Needs a cloth seat option.

2024 Jeep Wrangler:

• Pros: Unparalleled off-road chops, Excellent infotainment, Improved tow rating.
• Cons: Poor ride quality on pavement, Advanced safety features are not standard, Low safety scores.

Our experts score the 2024 Ford Bronco 6.8/10 and the 2024 Jeep Wrangler 7.8/10. The Wrangler gets the higher expert score, but the Bronco counters with a more comfortable ride and more cargo space. The Wrangler’s strengths lean harder into off-road ability and infotainment, while the Bronco’s drawbacks are more about efficiency and equipment preferences.

Read our full side-by-side expert comparison here.

These recommendations are based on CarGurus' proprietary market data from November 10, 2026, CarGurus experts' opinions, and generative AI.