Used 2024 Ford Bronco for SaleNationwide

How much does the 2024 Ford Bronco cost?

Prices have softened 11.04% compared to this time last year, making it a favourable time to shop this model year.

There are 338 listings available, which suggests you have a decent amount of inventory to compare.

Is the 2024 Ford Bronco a good car?

Yes — the 2024 Ford Bronco earns a 4.7/5 user rating and a 6.8/10 expert rating. The model scores 8/10 across Look and feel, Performance, and Form and function.

Owners consistently praise its off-road capability, modern features, and distinctive styling, and many also like the stylish interior and unique colours. It also stands out as a vehicle that feels more characterful than a typical family SUV, which fits buyers who want something with personality as well as capability.

The trade-offs are that fuel economy is poor and some shoppers may wish for a cloth seat option. It also asks you to accept a more rugged, less conventional daily-driving experience.

The current market shows 33.1% good or great deals, which means there are still some attractive listings if you shop carefully.

Is the 2024 Ford Bronco reliable?

Owners rate it 4.7/5, a strong signal of long-term satisfaction.

The owner feedback points to a vehicle that feels dependable in the ways that matter most to Bronco shoppers, especially when it comes to capability and modern features. The expert evaluation also describes the Bronco as satisfying to drive and easy to live with when you expect its truck-like character.

Ford’s standard maintenance coverage can help reduce early ownership friction, and that matters if you want a used SUV that is less likely to surprise you in the first few years.

For used buyers, the main long-term risk is that its rugged hardware and fuel use can make ownership more demanding than a mainstream SUV.

What should I look for when buying a used 2024 Ford Bronco?

Key things to evaluate:

• Trim level: The Big Bend is the standard trim level, and the Sasquatch Package is a pricey upgrade that adds a suspension lift, 35-inch mud-terrain tires, and other off-roading equipment. The four-door test vehicle also had the Mid Package, which added more convenience and safety tech.
• Powertrain: The standard turbocharged 2.3-litre EcoBoost four-cylinder makes 300 horsepower and 325 pound-feet of torque, and the Bronco is also available with a 2.7-litre EcoBoost V6 or a 3.0-litre EcoBoost V6 in Raptor form. The drivetrain is satisfying, with good acceleration and clean shifts.
• Safety package: Ford Co-Pilot360 adds lane-departure warning, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, and rear parking sensors. Some features, including adaptive cruise control, front parking sensors, and a surround-view camera system, are available as options.
• Infotainment: Every Bronco gets a 12-inch Sync 4 touchscreen with wireless Apple CarPlay and Android Auto, FordPass Connect services, SiriusXM 360L satellite radio, and a seven-speaker stereo. Higher trims add connected navigation and a Bang & Olufsen premium audio system with 10 speakers.
• Fuel efficiency: A Big Bend Sasquatch with the 2.3-litre engine is rated at 13.1 L/100 km in the city, 13.8 on the highway, and 13.4 combined. Without the Sasquatch Package, it is rated at 12.0 L/100 km city, 11.2 highway, and 11.6 combined.

Which 2024 Ford Bronco trim should I buy?

The 2024 Ford Bronco is offered in 9 trim levels: Big Bend, Badlands, Raptor, and the other Bronco variants explicitly referenced in the model-year content.

Here's the short version:

• Big Bend: This is the standard trim and the best starting point if you want the Bronco experience without immediately chasing expensive extras. It already gets the new standard 12-inch Sync 4 system and the core safety equipment, so it covers the essentials well.
• Badlands: Choose this if you want a more trail-focused setup and are willing to pay for added capability. The 2024 update gives it a more rugged front bumper, which reinforces its off-road intent.
• Raptor: This is the one to choose if you want the most extreme Bronco character and the strongest performance focus. It also gets two new colours for 2024, but it is the priciest route into the lineup.

The safety package is strongest once you move beyond the most basic setup, since the Mid Package adds the full Ford Co-Pilot360 collection.

Is now a good time to buy a used 2024 Ford Bronco?

This is a moderate market for selective buyers, so it pays to compare listings carefully and move quickly on the right one.

• Deal availability: 33.1% of listings are priced as good or great deals.
• Inventory: There are 338 listings available.
• Price trend: Prices have softened 11.04% compared with last year.

If you find a listing below $53,262 CAD, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Ford Bronco's resale value?

The current average of $53,418 CAD sits slightly below last year's $60,045 CAD.

That price decline suggests the market has become more favourable for buyers, which can make resale a little tougher for sellers in the short term. If you own one, you may need to price it competitively to stand out against a broader pool of used listings.

Even so, the Bronco’s distinctive appeal helps support demand among shoppers who want capability and character. Models with the right equipment and strong presentation should hold attention better than more ordinary SUVs.

Vehicles with strong owner satisfaction ratings, like this model year's 4.7/5, tend to retain buyer demand, which supports resale value over time.

Is the 2024 Ford Bronco safe?

The Bronco four-door earns favourable IIHS ratings overall, except for a Marginal score for headlight performance. It also earns a four-star frontal-impact rating from NHTSA and a mediocre three-rating for rollover resistance.

It earns a 6/10 safety score from our experts.

Ford equips the Bronco Big Bend with forward-collision warning, automatic emergency braking, automatic high-beam headlights, and a backup camera with guidance grid lines. The post-collision braking system and 911 Assist are also standard.

The Mid Package adds lane-departure warning, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, and rear parking sensors. Adaptive cruise control, front parking sensors, and a surround-view camera system are available as options.

The main caveat is that headlight performance is only rated Marginal, and the basic safety package is better once you move up from the most stripped-down setup.

Should I buy a 2024 Ford Bronco or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 33.1% of listings are priced as good or great deals.
• Price trend: Prices have softened 11.04% compared with last year.
• Owners rate it 4.7/5 — a strong satisfaction signal.
• Ford adds a standard 12-inch Sync 4 infotainment system, a more rugged front bumper on the Bronco Badlands, and two new colours for the Bronco Raptor.

Consider the 2023 if:

• At $49,301 CAD, the 2023 costs less than the current year's $53,418 CAD average.
• It offers two- or four-door choice across nine distinct models and broad everyday versatility.

Consider the 2025 if:

• At $56,908 CAD, the 2025 costs more than the current year's $53,418 CAD average.
• It is praised for being more comfortable on streets and highways while still delivering impressive off-road capability.

The bottom line: If you want the freshest used Bronco with the latest standard infotainment and a softer market, the 2024 is the sensible pick. If price matters most, the 2023 is the better-value route; if you want the next-year comfort and versatility story, the 2025 is worth a look.

How does the 2024 Ford Bronco compare to the 2024 Jeep Wrangler?

Expert Pros & Cons (per CarGurus review team)

2024 Ford Bronco:

• Pros: Fun to drive, Comfortable, Plenty of cargo space.
• Cons: Poor fuel economy, No hybrid or plug-in hybrid option, Needs a cloth seat option.

2024 Jeep Wrangler:

• Pros: Unparalleled off-road chops, Excellent infotainment, Improved tow rating.
• Cons: Poor ride quality on pavement, Advanced safety features are not standard, Low safety scores.

Our experts score the 2024 Ford Bronco 6.8/10 and the 2024 Jeep Wrangler 7.8/10. The Wrangler gets the higher expert score, but the Bronco counters with a more comfortable ride and more cargo space. The Wrangler’s strengths lean harder into off-road ability and infotainment, while the Bronco’s drawbacks are more about fuel economy and equipment choices.

Read our full side-by-side expert comparison here.

These recommendations are based on CarGurus' proprietary market data from November 4, 2026, CarGurus experts' opinions, and generative AI.