Used 2023 Ford Bronco for SaleNationwide

How much does the 2023 Ford Bronco cost?

Prices have softened 11.24% compared to this time last year, making it a favourable time to shop this model year.

There are 459 listings available, which suggests you have a reasonable amount of inventory to compare.

Is the 2023 Ford Bronco a good car?

Generally — the 2023 Ford Bronco earns a 4.27/5 user rating and an 8/10 expert rating. The model scores 9/10 across Look and feel, Performance, and Form and function.

Owners consistently praise its off-road capability, rugged design, comfort, and feature content. The Bronco also stands out for its strong driving experience and broad appeal across different body styles and model choices. On the trade-off side, the expert notes point to pricing that can climb quickly and fuel economy that trails more conventional SUVs.

Given its mix of trail-ready character and everyday usability, it suits you best if you want an adventurous SUV that still works on the highway. 31.2% of listings are priced as good or great deals, which gives you some room to shop selectively.

Is the 2023 Ford Bronco reliable?

Owners rate it 4.27/5, a solid signal of long-term satisfaction.

The owner summary points to a vehicle people feel good about living with over time, especially for its rugged capability, comfort, and features. It also suggests the Bronco is a model many owners feel confident counting on for its intended use. The expert notes reinforce that it is built to handle demanding conditions while still remaining composed enough for regular driving.

For used buyers, the main long-term ownership risk is that higher running costs and optional equipment can make the experience less straightforward than a mainstream SUV.

What should I look for when buying a used 2023 Ford Bronco?

Key things to evaluate:

• Trim level: The Base trim has a decidedly bare-bones look with steel wheels and little adornment, while higher trims add more personality and capability. The lineup also includes heritage-themed and more aggressive variants, so you should compare how much equipment and character you want versus how much you want to spend.
• Powertrain: You can choose from a 2.3-litre four-cylinder, a 2.7-litre V6, or a 3.0-litre turbocharged V6 in the Raptor. The base engine is described as more than adequate, while the V6 options add power and the Raptor goes much further.
• Safety package: All Broncos come standard with forward collision warning with automatic emergency braking, hill-start assist, hill-descent control, trailer-sway assist, and Trail Turn Assist. The Mid package is not available on the Base model and adds blind-spot monitoring with rear cross-traffic alerts, lane-keep assist, rear parking proximity sensors, and automatic high beams.
• Infotainment: Wireless Apple CarPlay and Android Auto, Ford’s SYNC 4, and FordPass Connect are standard. Most Broncos come with an eight-inch touchscreen, and the available 12-inch display is the one to seek out if you want easier day-to-day use.
• Fuel efficiency: Natural Resources Canada estimates the four-cylinder engine at as little as 11.6 L/100 km and as high as 14.3 L/100 km, while the 2.7-litre V6 is rated between 12.0 and 14.1 L/100 km. The Raptor is estimated at 15.3 L/100 km.

Which 2023 Ford Bronco trim should I buy?

The 2023 Ford Bronco is offered in 9 trim levels: Base, Big Bend, Black Diamond, Bronco Outer Banks, Bronco Badlands, Heritage Edition, Bronco Wildtrak, Heritage Limited Edition, and Raptor.

Here's the short version:

• Base: This is the most affordable entry point, but it is also the most stripped-back. It makes sense if you want the Bronco experience at the lowest price and plan to add only the equipment you truly need.
• Big Bend: This is a sensible step up if you want a little more everyday usability without moving too far up the price ladder.
• Black Diamond: This is the best-value trim if you want a strong middle ground between comfort and off-road focus. The expert specifically points to it as a good balance, and it is the trim to consider if you want capability without going all the way to the pricier models.
• Bronco Outer Banks: Choose this if you want a more polished, style-forward Bronco with a stronger on-road emphasis.
• Bronco Badlands: This is the trim to target if off-road hardware matters most and you want a more serious trail setup.
• Heritage Edition: This is for you if the retro look is a major part of the appeal, with its throwback grille, roof, wheels, and plaid upholstery.
• Bronco Wildtrak: This suits buyers who want a more performance-oriented personality within the regular Bronco range.
• Heritage Limited Edition: This is the more exclusive heritage-themed choice, combining nostalgic styling with added capability.
• Raptor: This is the top-end choice if you want the most extreme Bronco experience, with the widest stance, biggest tyres, and the most powerful engine.

The Mid package is not available on the Base trim, so safety-feature shoppers should keep that gap in mind.

Is now a good time to buy a used 2023 Ford Bronco?

This is a moderate market for selective buyers, so you can shop carefully and still find worthwhile listings.

• Deal availability: 31.2% of listings are priced as good or great deals.
• Inventory: There are 459 listings available.
• Price trend: Prices have softened 11.24% compared with last year.

If you find a listing below $49,884 CAD, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2023 Ford Bronco's resale value?

The current average of $49,884 CAD sits slightly below last year's $56,204 CAD.

That softer pricing can help you buy more selectively today, but it also means future sellers may face a more competitive market if demand stays cooler. The Bronco’s broad appeal and strong enthusiast following should still support interest, especially for well-equipped examples and desirable trims. Even so, resale strength will depend on how well the vehicle is equipped and how much buyers continue to value its off-road character.

Vehicles with solid owner satisfaction ratings, like this model year's 4.27/5, tend to retain buyer demand, which supports resale value over time.

Is the 2023 Ford Bronco safe?

The 2023 Ford Bronco earns four-star ratings in frontal crash protection and three-star ratings for rollover protection from NHTSA. The IIHS awarded it Good scores in all crashworthiness tests except head restraints and seats, where it received Acceptable.

It earns a 5/10 safety score from our experts.

All Bronco models come standard with forward collision warning with automatic emergency braking, hill-start assist, hill-descent control, trailer-sway assist, and Trail Turn Assist. The Mid package adds blind-spot monitoring with rear cross-traffic alerts, lane-keep assist, rear parking proximity sensors, and automatic high beams, while the High package adds front parking sensors and a 360-degree camera system. The Luxe package adds adaptive cruise control and evasive steering assist.

The main caveat is that advanced safety features are not standard across the lineup, and the crash-test results are only partial.

Should I buy a 2023 Ford Bronco or consider a different year?

If you're weighing the 2023 against nearby model years, here's how to think about it:

Choose the 2023 if:

• 31.2% of listings are priced as good or great deals.
• Price trend: Prices have softened 11.24% compared with last year.
• Owners rate it 4.27/5 — a solid satisfaction signal.
• It blends strong off-road ability with broad trim variety and everyday usability.

Consider the 2022 if:

• At $40,978 CAD, the 2022 costs less than the current year's $49,884 CAD average.
• It offers serious off-road ability with better pavement manners.

Consider the 2024 if:

• At $53,408 CAD, the 2024 costs more than the current year's $49,884 CAD average.
• It adds a standard 12-inch Sync 4 infotainment system.

The bottom line: If you want the best balance of price, selection, and the Bronco’s core appeal, the 2023 is the strongest all-around pick. If your priority is saving money, the 2022 is the better value path; if you want the newer infotainment upgrade, the 2024 is worth the extra spend.

These recommendations are based on CarGurus' proprietary market data from September 22, 2026, CarGurus experts' opinions, and generative AI.