Used 2023 Ford Bronco for SaleNationwide

How much does the 2023 Ford Bronco cost?

Prices have softened 9.54% compared to this time last year, making it a favourable time to shop this model year.

There are 439 listings available, which suggests a healthy amount of inventory for you to compare.

Is the 2023 Ford Bronco a good car?

Generally — the 2023 Ford Bronco earns a 4.3/5 user rating and an 8/10 expert rating. The model scores 9/10 across Look and feel, Performance, and Form and function.

Owners consistently praise its off-road capability, comfort, and features, and many also like the rugged design and driving experience. The trade-offs are familiar: some owners find the pricing high, and fuel efficiency and cargo practicality come up as concerns.

That fits the Bronco’s use case well: you’re buying it for rugged capability and everyday versatility, not for maximum efficiency or soft-road refinement. With 32.6% of listings marked as good or great deals, the market still gives you some room to shop selectively.

Is the 2023 Ford Bronco reliable?

Owners rate it 4.3/5, a solid signal of long-term satisfaction.

The owner feedback points to a vehicle you can count on for off-road capability, comfort, and features, while also highlighting rugged design and a generally satisfying driving experience. The expert assessment also supports that dependable character by noting that the Bronco’s driver-assistance systems function without annoying false alarms.

For used buyers, the main long-term ownership risk is that fuel efficiency and practicality can feel limiting if you want a more conventional daily driver.

What should I look for when buying a used 2023 Ford Bronco?

Key things to evaluate:

• Trim level: The Base trim has steel wheels and a more bare-bones look, while higher trims add more character and capability; the Heritage Edition brings a throwback grille, roof, wheels, and plaid seat upholstery, and the Heritage Limited Edition adds even more capability. The Base model also misses out on the optional Mid package.
• Powertrain: You get a 2.3-litre four-cylinder, an optional 2.7-litre V6, or the Raptor’s 3.0-litre turbocharged V6. The base engine is described as more than adequate, while the V6 suits the heavier four-door model better.
• Safety package: All Broncos include forward collision warning with automatic emergency braking, hill-start assist, hill-descent control, trailer-sway assist, and Trail Turn Assist. The Mid package adds blind-spot monitoring with rear cross-traffic alerts, lane-keep assist, rear parking proximity sensors, and automatic high beams, while the High and Luxe packages add more advanced features.
• Infotainment: Wireless Apple CarPlay and Android Auto, Ford SYNC 4, and FordPass Connect are standard. Most Broncos have an eight-inch touchscreen, and the available 12-inch display is the better choice for ease of use.
• Fuel efficiency: Natural Resources Canada estimates the four-cylinder engine at as little as 11.6 L/100 km in combined driving, rising to 14.3 L/100 km depending on equipment. The 2.7-litre V6 is rated between 12.0 and 14.1 L/100 km, while the Raptor is estimated at 15.3 L/100 km.

Which 2023 Ford Bronco trim should I buy?

The 2023 Ford Bronco is offered in 9 trim levels: Base, Big Bend, Black Diamond, Bronco Outer Banks, Bronco Badlands, Heritage Edition, Bronco Wildtrak, Heritage Limited Edition, and Raptor.

Here's the short version:

• Base: This is the most stripped-back Bronco, with steel wheels and a deliberately bare-bones look. It suits you if you want the entry point, but it misses the optional Mid package.
• Big Bend: This is a sensible step up if you want a more rounded Bronco without chasing the most expensive trims.
• Black Diamond: This is the best-value trim, and the source specifically calls it a good middle ground between lower-trim comfort and higher-trim off-road capability.
• Bronco Outer Banks: Choose this if you want a more polished, style-forward Bronco experience.
• Bronco Badlands: This is the more capability-focused choice for buyers who want stronger off-road intent.
• Heritage Edition: This is the style pick, with retro details like the white grille, roof, wheels, and plaid upholstery.
• Bronco Wildtrak: This is for shoppers who want a more performance-oriented Bronco flavour without going all the way to the Raptor.
• Heritage Limited Edition: This is the more capable Heritage variant, combining nostalgic styling with added ability.
• Raptor: This is the top dog, with a wide stance, elevated height, and huge fender flares over massive tyres.

The Mid package is not available on the Base trim, so if you want more standard driver-assistance content, shop above the entry model.

Is now a good time to buy a used 2023 Ford Bronco?

This looks like a moderate, selective buyer’s market, so you can shop carefully and still find worthwhile listings.

• Deal availability: 32.6% of listings are priced as good or great deals.
• Inventory: There are 439 listings available.
• Price trend: Prices have softened 9.54% compared with last year.

If you find a listing below $49,291 CAD, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2023 Ford Bronco's resale value?

The current average of $49,301 CAD sits slightly below last year's $54,500 CAD.

That softer pricing suggests the Bronco has moved from a hotter market into a more normalised one, which can help you as a buyer today. For a future seller, it means resale value may be steadier than explosive, especially if supply remains healthy. Strong demand for the Bronco’s style and capability should still support interest, but buyers will remain sensitive to condition, trim, and equipment.

Vehicles with solid owner satisfaction ratings, like this model year's 4.3/5, tend to retain buyer demand, which supports resale value over time.

Is the 2023 Ford Bronco safe?

The 2023 Ford Bronco earns four-star ratings in frontal crash protection and three-star ratings for rollover protection from NHTSA, while the IIHS awarded it Good scores in all crashworthiness tests except head restraints and seats, where it received Acceptable.

It earns a 5/10 safety score from our experts.

All Bronco models come standard with forward collision warning with automatic emergency braking, hill-start assist, hill-descent control, trailer-sway assist, and Trail Turn Assist. The Mid package adds blind-spot monitoring with rear cross-traffic alerts, lane-keep assist, rear parking proximity sensors, and automatic high beams, while the High package adds front parking sensors and a 360-degree camera system. The Luxe package adds adaptive cruise control and evasive steering assist.

A key caveat is that advanced safety features are not standard, and the Bronco’s crash-test results are only partial from NHTSA.

Should I buy a 2023 Ford Bronco or consider a different year?

If you're weighing the 2023 against nearby model years, here's how to think about it:

Choose the 2023 if:

• 32.6% of listings are priced as good or great deals.
• Price trend: Prices have softened 9.54% compared with last year.
• Owners rate it 4.3/5 — a solid satisfaction signal.
• It adds Heritage-inspired variants to the Bronco lineup.

Consider the 2022 if:

• At $39,895 CAD, the 2022 costs less than the current year's $49,301 CAD average.
• It offers strong off-road ability with better pavement manners.

Consider the 2024 if:

• At $53,418 CAD, the 2024 costs more than the current year's $49,301 CAD average.
• It adds a standard 12-inch Sync 4 infotainment system.

The bottom line: If you want the best balance of price, satisfaction, and model-year freshness, the 2023 is the sweet spot. If your priority is saving money, the 2022 is the better value path.

How does the 2023 Ford Bronco compare to the 2023 Jeep Wrangler?

Expert Pros & Cons (per CarGurus review team)

2023 Ford Bronco:

• Pros: Impressive off-road abilities, Multiple body styles, Stylish design.
• Cons: Advanced safety features are not standard, Below-average fuel economy.

2023 Jeep Wrangler:

• Pros: Outstanding off-road capability, Multiple powertrain options.
• Cons: Limited storage space, Unimpressive on-road performance.

Our experts score the 2023 Ford Bronco 8/10 and the 2023 Jeep Wrangler 7.8/10. The Bronco edges ahead on overall expert score, and its pros point to broader everyday appeal thanks to multiple body styles and stylish design. The Wrangler counters with outstanding off-road capability and more powertrain choice, but its on-road behaviour and storage limitations are bigger compromises. If you want the more versatile all-rounder, the Bronco is the stronger pick; if off-road focus matters most, the Wrangler still makes a strong case.

Read our full side-by-side expert comparison here.

These recommendations are based on CarGurus' proprietary market data from November 4, 2026, CarGurus experts' opinions, and generative AI.