Subaru WRX vs Kia K4

Subaru's image is centred around rugged station wagons, outdoor activities, and cute dogs, but the automaker also has a sporty side—exemplified by the 2023 Subaru WRX.

The WRX first appeared in the 1990s as a homologation special for the World Rally Championship (WRC), which at the time required cars to be closely related to production models. Subaru viewed rallying as the perfect way to show off its all-wheel drive (AWD) vehicles so, after a trial with the Legacy midsize sedan, it launched the Impreza-based WRX with the goal of becoming more competitive. It worked: Subaru has won multiple rally championships and the WRX has endeared it to car enthusiasts.

Subaru didn't begin selling the WRX in North America until the 2002 model year, but it's remained a fixture of the automaker's lineup ever since, competing against other sporty compact cars like the Honda Civic Si, Hyundai Elantra N, Volkswagen Golf GTI and Jetta GLI, and other derivatives of those models.

The current, fourth-generation WRX was introduced for the 2022 model year, so there are no changes to report for 2023. The lineup in Canada includes base, Sport, and Sport-Tech trims. For this review, we drove the U.S. WRX GT trim, which is closest to Canada’s top Sport-Tech grade.

Kia’s new compact sedan replaces the oft-overlooked Kia Forte, an option that traded on value more than merit. Although the Forte provided practical packaging and decent performance (particularly in GT trim), shoppers driving home in a Forte were usually doing so because it was cheaper, rather than better, than the competition. With a revamped design and an impressive suite of standard tech, the new 2025 Kia K5 doubles down on the Forte’s fortes — particularly cargo space — while adding attractive features, retaining fuel efficiency, and keeping its affordable price tag.

Verdict: The 2025 Kia K4 is better than the outgoing Kia Forte. It offers more impressive tech, more standard safety features, more passenger space, and more cargo space. It’s still not quite as satisfying to drive as the segment leader, but with a starting price hovering around $24,000 Canadian before fees, it’s a far sight less expensive, too.