Lincoln Aviator vs Chevrolet Equinox

In the midsize three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet starting in 2025, this Lincoln simultaneously contains some of the most advanced technology in its segment. Fresh styling and new thematic packages are also available. However, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

The latest iteration of this compact crossover takes styling cues from the only Chevy model to outsell it: the Silverado. Its new look comes with new standard tech and safety features, new transmissions, and a new trim bringing something new to the lineup to appeal to the weekend warrior crowd.

Verdict: We wouldn't be at all surprised to see the Equinox remain one of Chevrolet's best sellers. The added value outstrips the price increase in our book, and the makeover is sure to appeal to plenty of compact SUV shoppers.