BMW X7 vs Hyundai Ioniq 9

The X7 is BMW’s flagship SUV, providing more space, luxury, and seats for new car buyers looking for a big utility vehicle but wanting to stay in the BMW fold. It arrived for the 2019 model year, received a substantial update for 2023, and continues into the 2025 model year without major changes. Its diverse competitive set includes the Cadillac Escalade, the Lincoln Navigator, the Land Rover Range Rover, the Lexus LX, the Infiniti QX80, and the Mercedes-Benz GLS.

Verdict: BMW loyalists will find more of what they love about the brand, while the X7’s superb driving dynamics and reasonable pricing (for this high-end segment, that is) should give customers of rival brands something to think about.

Although the 2026 Hyundai Ioniq 9 isn’t the first three-row electric SUV through the door, it may be the best choice for most shoppers. With a starting price of $59,999 before fees and qualifying for EV rebates where they still exist, it’s much more affordable than a Tesla Model X or a Rivian R1S. And its standard 110.3-kWh battery pack provides a long range compared to a base-model Kia EV9.

Verdict: The Hyundai Ioniq 9 isn’t a perfect vehicle, but it offers terrific passenger space, good tech, and family-friendly features. Shoppers may find its design polarizing — you could easily say the same about the Hyundai Ioniq 5 or the Ioniq 6 — but families interested in electric vehicles will do well to test drive this new option.