2025 Volkswagen Atlas vs 2024 Volvo XC90

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.

The 2025 Atlas is Volkswagen’s midsize, three-row crossover SUV. It debuted for the 2018 model year, designed specifically for North America and manufactured in VW’s Chattanooga, Tennessee, assembly plant. Over the years, it has received numerous updates to keep it fresh and technologically competitive, most recently for 2024 when styling, powertrain, and tech upgrades were introduced. The 2025 Atlas therefore arrives with only minor updates.

Verdict: This family-sized SUV has more interior space than most rivals, making the 2025 VW Atlas a great choice if passenger and cargo room are high on your list of requirements. However, unimpressive fuel economy, dissatisfying ride quality, and a sometimes-infuriating infotainment interface could have you mapping out alternatives to an Atlas.