2025 Audi Q5 vs 2024 Volvo XC90

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.

Summary: Arriving midway through the model year, the 2025 Audi Q5 compact SUV marks the first redesign of the German luxury brand’s bestselling model since the 2018 model year. That redesign brings Audi’s current design language and tech suite, helping the Q5 keep pace with more recently updated rivals such as the BMW X3, Lexus NX, and Mercedes-Benz GLC.

Verdict: There’s plenty to like about the new Q5, but it’s far from being the definitive small luxury SUV.