2024 Kia Sorento vs 2024 Volvo XC90

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.

On the small end of the midsize SUV spectrum, the Sorento is a classic in-betweener. It’s big enough to get a standard third row and has more room than compact crossovers like the Toyota RAV4, but it’s smaller and cheaper than most three-row midsizes, including Kia’s Telluride and the Ford Explorer. Gas-powered 2024 Sorentos get a visual glow-up as well as major infotainment and safety system updates, and a new X-Pro trim. Hybrid and PHEV Sorentos, which we review separately, won’t get these changes until 2025.

Verdict: The 2024 Kia Sorento’s new looks make it seem bigger and fancier, and the X-Pro adds capability. There are more safety features and the Sorento’s tech is even easier to use. Demerits remain, namely the diminutive third row and pricey top trims, but the 2024 Sorento has lots to offer family buyers.