2024 Volkswagen Atlas vs 2024 Kia EV9

Launched for the 2018 model year, the Volkswagen Atlas is engineered specifically for the North American market. It's a mid-size three-row SUV, big for a VW, but targeting a popular market segment that already includes the Chevrolet Traverse, Ford Explorer, Hyundai Palisade, Kia Telluride, Honda Pilot, Nissan Pathfinder, Subaru Ascent, and Toyota Highlander. To keep up in such a competitive segment, the Atlas gets a major refresh for the 2024 model year.

The 2024 Volkswagen Atlas is essentially the same vehicle as before, but it gets key updates like different styling and more standard features. It also loses its six-cylinder engine option, but the remaining turbocharged four-cylinder engine gets more horsepower and torque.

In Canada, the 2024 Atlas lineup includes Comfortline, Highline, and Execline, plus a new-for-2024 Peak Edition trim that slots in just above base. For this review, we tested the U.S. equivalent of an Atlas Execline, representing the top of the range.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.