2024 Kia EV9 vs 2024 Subaru Outback

It dates back to the days of the raised station wagon, before a crossover was a must-have—or even a thing. It’s now in its sixth generation, and it was just refreshed last year, but while others have ballooned into mini-SUVs, the Outback has clung steadfastly to the station wagon shape.

In Canada, the 2024 Outback comes in Convenience, Touring, Onyx, Limited, Wilderness, Limited XT, and Premier XT trims. The bottom four trims come with the base engine, while the Wilderness and the two XT trims come with the higher-powered turbocharged mill. Updates for this year include feature-enriched trim levels and trim-specific aesthetic tweaks.

Verdict: Not everyone needs or wants a massive vehicle. With its higher ride height and excellent visibility, the Outback delivers the peace of mind many seek from an SUV in a smaller and more practical package. The broad trim spectrum means you can get a luxury experience at a lower price point or a no-nonsense version much cheaper.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.