2023 Subaru Outback vs 2024 Volvo XC90

People love crossover SUVs because they drive like cars but provide the utility of an SUV, and the Subaru Outback was one of the first modern crossovers when it went on sale almost 30 years ago.

Now, the 2023 Subaru Outback gets several updates. The improvements include fresh styling, new infotainment and safety technologies, and the Onyx Edition joins the Canadian line-up, which features blacked-out exterior trim and water-resistant upholstery.

These changes to the 2023 Outback build on the momentum established by the rugged Subaru Outback Wilderness, which debuted last year.

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.