2023 Buick Encore GX vs 2024 Ford Bronco

General Motors has big plans for Buick. The near-luxury division positioned between Chevrolet and Cadillac is slated to go all-electric by the end of the decade, with a fresh lineup of EVs highlighted by a new design language. But those new models aren’t scheduled to arrive for a few more years, so for now Buick carries on with a lineup of conventional gasoline crossover SUVs, of which the 2023 Buick Encore GX is the entry-level option.

The Encore GX was launched for the 2020 model year as a larger sibling to the Buick Encore, but the standard Encore is being discontinued, leaving only the GX for 2023. It slots below the Envision and Enclave in Buick’s three-model crossover lineup.

While Buick is generally considered a step up from mainstream brands, the Encore GX’s size and pricing are more in line with subcompact SUVs from mainstream brands, such as the Hyundai Kona and Mazda CX-30, or the lifted-hatchback Subaru Crosstrek. In fact, the Encore GX shares powertrains and a basic platform with one of these vehicles—the Chevrolet Trailblazer.

The only change for 2023 is a new extra-cost Moonstone Gray Metallic paint option. That means the lineup still consists of base Preferred, mid-level Select, and top Essence trim levels. We tested out an Encore GX Essence for this review.

Ford reintroduced the Bronco for the 2021 model year, and it’s been an exciting run ever since. Initial demand far outstripped supply, but Ford went ahead and added the more-capable Everglades and Raptor versions to the 2022 Bronco lineup. Heritage-inspired variants followed them up for 2023. Now, the 2024 Bronco adds a standard 12-inch Sync 4 infotainment system, a more rugged front bumper on the Bronco Badlands, and two new colours for the Bronco Raptor.

Verdict: Despite cooling demand and investigation into V6 engine problems and poor fuel economy ratings, there is plenty to love about the 2024 Ford Bronco.