2025 Volkswagen Atlas vs 2025 Lincoln Navigator

The 2025 Atlas is Volkswagen’s midsize, three-row crossover SUV. It debuted for the 2018 model year, designed specifically for North America and manufactured in VW’s Chattanooga, Tennessee, assembly plant. Over the years, it has received numerous updates to keep it fresh and technologically competitive, most recently for 2024 when styling, powertrain, and tech upgrades were introduced. The 2025 Atlas therefore arrives with only minor updates.

Verdict: This family-sized SUV has more interior space than most rivals, making the 2025 VW Atlas a great choice if passenger and cargo room are high on your list of requirements. However, unimpressive fuel economy, dissatisfying ride quality, and a sometimes-infuriating infotainment interface could have you mapping out alternatives to an Atlas.

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favourite things about the 2025 Navigator is its set of immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.