2025 Ford Explorer vs 2025 Lincoln Navigator

Thanks to numerous changes for 2025, the Ford Explorer is a more appealing alternative to the seemingly countless choices in the midsize three-row SUV segment. Highlights include sophisticated new infotainment and safety technologies, improved interior quality, bolder styling, and a simplified lineup offering Active, ST-Line, Platinum, and ST trim levels. Also, as the prices of rivals have risen, the 2025 Ford Explorer seems properly priced in comparison.

Verdict: Ford’s updates to the Explorer for the 2025 model year have a positive effect on the SUV’s desirability. It looks tougher, it feels nicer inside, and the family-friendly SUV leaps forward technologically. Turbocharged power and a rear-drive platform add driving enjoyment. All that’s missing is a more comfortable third-row seat, an electrified powertrain option, and an off-road trim level.

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favourite things about the 2025 Navigator is its set of immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.