2025 BMW X7 vs 2026 Volkswagen Atlas

The X7 is BMW’s flagship SUV, providing more space, luxury, and seats for new car buyers looking for a big utility vehicle but wanting to stay in the BMW fold. It arrived for the 2019 model year, received a substantial update for 2023, and continues into the 2025 model year without major changes. Its diverse competitive set includes the Cadillac Escalade, the Lincoln Navigator, the Land Rover Range Rover, the Lexus LX, the Infiniti QX80, and the Mercedes-Benz GLS.

Verdict: BMW loyalists will find more of what they love about the brand, while the X7’s superb driving dynamics and reasonable pricing (for this high-end segment, that is) should give customers of rival brands something to think about.

The 2026 Volkswagen Atlas continues as VW’s North American-market three-row SUV (a two-row Atlas Cross Sport is also available, but we’ll cover that separately), and it’s largely unchanged from its substantial 2024 refresh. What remains, however, is a vehicle that impresses with its upscale appearance and genuinely spacious interior. A stiff ride and poorly executed technology will fight and frustrate you every step of the way, but the Atlas will nonetheless make you look good.

Verdict: The 2026 Volkswagen Atlas delivers on its core promise of style and space at a non-luxury price point. If you can tolerate its sub-par ride quality and maddening infotainment system—or if you simply plan to rely on Apple CarPlay and ignore the native tech—this handsome three-row SUV offers compelling value for shoppers prioritizing looks and space.