2025 Lincoln Navigator vs 2025 Audi Q6 e-tron

The 2025 Audi Q6 e-tron is a new addition to the German luxury brand’s electric vehicle and SUV lineups. It’s a two-row, five-seat midsize model that slots between the Audi Q4 e-tron and Audi Q8 e-tron SUVs, giving Audi a more direct rival to the Acura ZDX, Cadillac Lyriq, and Mercedes-Benz EQE SUV. It also dabbles in Tesla Model Y and Porsche Macan EV territory.

Verdict: Compared to its rivals, the Q6 e-tron is a better choice for buyers who want an EV that still feels like a normal SUV.

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favourite things about the 2025 Navigator is its set of immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.