2024 Kia K5 vs 2024 Mercedes-Benz E-Class

Long the yardstick against which its rivals are measured, the 2024 Mercedes E-Class gets a redesign. In addition to understated styling that can stand the test of time, the elegant interior adds an infusion of technology that sets new standards in the segment. Mild-hybrid engines, standard all-wheel drive, the return of the All-Terrain wagon, and an upcoming plug-in hybrid massaged for performance by AMG are all on the new E-Class menu.

Verdict: Based on observations from several days spent with the E 350 4Matic sedan, the 2024 Mercedes-Benz E-Class remains at the top of its midsize luxury sedan game when equipped with all the extras. Refined, sophisticated, and soothing to drive, it embodies what a car like this should be.

If you can overlook the real-world fuel economy and unimpressive crash-test ratings, then a 2024 Kia K5 is a steal of an automobile. (Don’t worry, it has an engine immobilizer system to prevent theft.) In Canada, it comes in LX, EX, GT-Line, and GT trim levels. Turbocharging is standard, and all-wheel drive is standard in Canada on every trim except the performance-oriented GT. The latter is a rare offering in this segment, and south of luxury brands it’s one matched only by the Nissan Altima.

Verdict: It’s a shame Kia doesn’t offer the K5 with a hybrid powertrain, and its performance in new, tougher-to-pass crash tests is worrisome. But there is no doubt the 2024 Kia K5 is a stylish, comfortable, enjoyable, and technologically advanced midsize car. And the price is undeniably nice.