2024 Kia EV9 vs 2025 Subaru Outback

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

One of the nameplates that helped define the crossover craze now stands out as strikingly different. The 2025 Subaru Outback is one of the last remaining station wagons on the market. However, given that it's currently based on the discontinued Subaru Legacy sedan, the Outback is likely to shift away from its current low-slung long-roof shape soon. That means this could be your last opportunity to park Crocodile Dundee’s favourite ride in your driveway.

Verdict: The Outback offers a unique combination of practicality and value, but it’s held back by lackluster tech.