2023 Kia Sportage Hybrid vs 2022 Land Rover Defender

Over seven decades in the car business, Land Rover has shifted from making utilitarian vehicles prized by farmers, explorers, and soldiers to making luxury vehicles prized by wealthy suburbanites. The 2022 Land Rover Defender aims to bridge the gap between Land Rover’s past and present.

As other Land Rover models got more luxurious, the original Defender carried on as a rugged, basic off-roader. While Land Rover stopped selling the old school Defender in North America during the 1990s, it remained in production for other markets until 2016. By that time, Land Rover was already planning a clean-sheet redesign that brought the Defender back to North America for the 2020 model year.

The new Land Rover Defender contrasts the automaker’s other models, like the Discovery and Range Rover, with an emphasis on ruggedness. It’s still bigger and cushier than the original Defender, but less fancy than its sibling models. And like the original Defender, the new model is available in two-door 90 and four-door 110 body styles. A three-row, eight-seat Land Rover Defender 130 body style is also on the way for the 2023 model year.

Meanwhile, changes for the 2022 model year include a new optional 11.4-inch touchscreen, standard wireless phone charging, and an expansion of trim levels. The Defender 90 gets a new X-Dynamic SE trim, and a new V8 powertrain option debuts for both the 90 and Defender 110. Shared with other Jaguar Land Rover products, the supercharged 5.0-litre V8 provides a serious boost in performance. We sampled it in a Defender 90 for this review.

The Kia Sportage is the automaker’s longest-running nameplate in North America. It started out as a no-frills off-roader, but today the Sportage competes in the red-hot small crossover SUV segment against big names like the Ford Escape, Honda CR-V, and Toyota RAV4, as well as the Hyundai Tucson from Kia’s parent brand. All of those nameplates have added hybrid variants recently, so Kia followed suit as part of a 2023-model-year redesign. This segment slots in size-wise below mid-size SUVs such as the Kia Sorento (also offered as the Sorento Hybrid and PHEV) and Kia Telluride.

The 2023 Kia Sportage Hybrid will be offered alongside non-hybrid and plug-in hybrid versions of the new Sportage, which represents the nameplate’s fifth generation. The hybrid model is part of an effort to create more space between the Sportage and the smaller Kia Seltos, which also brought increased interior space, more tech, and radical exterior styling.

The Sportage Hybrid is offered in Canada in EX and SX trim levels. We drove the U.S. equivalent of the SX trim for this review. Note that this isn’t the same lineup as the non-hybrid Sportage, which is offered in Canada in five different trims (LX, X-Line, EX, EX Premium, and X-Line Limited).