2023 GMC Sierra 1500 vs 2022 Hyundai Santa Cruz

Being a newbie in a given field means having to catch up to established leaders, but it can also bring a different perspective. Hyundai has never sold a pickup truck in the United States, and its first effort is unlike anything else on the market.

The 2022 Hyundai Santa Cruz is the first truly compact pickup to be sold in the U.S. in over a decade, and unlike conventional body-on-frame pickups, it features car-like unibody construction. This packaging sacrifices some capability, but that’s beside the point. Hyundai didn’t design the Santa Cruz to compete directly with conventional trucks. It doesn’t even call the Santa Cruz a pickup; it prefers the term “sport adventure vehicle.”

While it may win over some truck buyers who want a pickup that’s easier to park, the new Santa Cruz will appeal mainly to new-car buyers who want to replace a sedan or crossover SUV with something a bit more rugged.

To figure out where the Santa Cruz fits into the current automotive landscape, we spent a day driving it around on roads in and around its namesake California city. The test units were in U.S. specification. In Canada, Hyundai also offers Preferred, Preferred with the Trend Package, and Ultimate trim levels. We sampled the U.S. equivalent of the range-topping Santa Cruz Ultimate model for this test drive.

Take a step back and think about a full-size truck from the early 2000s. The nicest creature comforts included leather upholstery, an upgraded stereo, and, if you were lucky, heated seats. Today, nearly every luxury-car feature has found its way into high-end pickups. We’ve blown past heated leather seats; you can now get features like massaging seats in a full-size truck. The same brinksmanship that applies to pickup-truck capability now also applies to the luxury trims.

This is very evident in the 2023 GMC Sierra 1500. The Denali trim is what kicked off the idea of a “lux truck,” and it has been joined by the Ford F-150 Limited and Ram 1500 Limited. Those competitors deliver a higher grade of refinement than the Denali was providing. But upping the ante is a constant state in the truck market, and GMC now offers a Denali Ultimate trim that includes nearly every single option and package. So is the Denali Ultimate the new standard of luxury among full-size trucks?