Used Volkswagen Atlas Cross Sport for Sale near Plum Coulee, MB
- Year:
- 2023
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Transmission:
- Automatic
- Mileage:
- 45,001
- Stock #:
- 735171
- VIN:
- 1V2BE2CA9PC220027


Sponsored by McNaught Buick GMC
2023 Volkswagen Atlas Cross Sport
V6 Highline R-Line 4Motion AWD
45,001 km
$36,198
- Year:
- 2024
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Platinum Gray Metallic
- Interior colour:
- Titan Black
- Transmission:
- Automatic
- Mileage:
- 60,000
- Stock #:
- F7WGR1
- VIN:
- 1V2BE2CA9RC241317

-$1,000
Sponsored Listing
2024 Volkswagen Atlas Cross Sport
Highline 4Motion
60,000 km
$38,940
$37,940
- Year:
- 2024
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Deep Black Pearl
- Interior colour:
- Titan Black
- Transmission:
- Automatic
- Mileage:
- 45,190
- Stock #:
- F7V3KT
- VIN:
- 1V2BE2CA3RC232726

Sponsored Listing
2024 Volkswagen Atlas Cross Sport
Highline 4Motion
45,190 km
$40,740
- Year:
- 2024
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 23,431
- Stock #:
- NM01013124
- VIN:
- 1V2BE2CA0RC237091

2024 Volkswagen Atlas Cross Sport
Highline 4Motion
23,431 km
$39,659
- Year:
- 2023
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Transmission:
- Automatic
- Mileage:
- 45,001
- Stock #:
- 735171
- VIN:
- 1V2BE2CA9PC220027

2023 Volkswagen Atlas Cross Sport
V6 Highline R-Line 4Motion AWD
45,001 km
$36,198
- Year:
- 2026
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Gray
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 5,403
- Stock #:
- 279610
- VIN:
- 1V2BC2CA9TC223445

2026 Volkswagen Atlas Cross Sport
Highline 4Motion
5,403 km
$54,000
- Year:
- 2023
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 276 hp 3.6L V6
- Exterior colour:
- White
- Combined gas mileage:
- 12 L/100km
- Fuel type:
- Gasoline
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 62,407
- Stock #:
- 200410
- VIN:
- 1V2FE2CA4PC200410

2023 Volkswagen Atlas Cross Sport
V6 SEL Premium R-Line 4Motion AWD
62,407 km
$36,380
- Year:
- 2023
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Black
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 54,114
- Stock #:
- 26-1104B
- VIN:
- 1V2FE2CA6PC208659

2023 Volkswagen Atlas Cross Sport
3.6 FSI Execline R-Line 4Motion
54,114 km
$38,917
- Year:
- 2021
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 276 hp 3.6L V6
- Exterior colour:
- White
- Combined gas mileage:
- 12 L/100km
- Fuel type:
- Gasoline
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 79,845
- Stock #:
- 260276A
- VIN:
- 1V2BE2CA3MC228541

2021 Volkswagen Atlas Cross Sport
V6 SEL 4Motion
79,845 km
$30,636
- Year:
- 2024
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Platinum Gray Metallic
- Interior colour:
- Titan Black
- Transmission:
- Automatic
- Mileage:
- 60,000
- Stock #:
- F7WGR1
- VIN:
- 1V2BE2CA9RC241317

-$1,000
2024 Volkswagen Atlas Cross Sport
Highline 4Motion
60,000 km
$38,940
$37,940
- Year:
- 2021
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 276 hp 3.6L V6
- Exterior colour:
- Black
- Combined gas mileage:
- 12 L/100km
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 102,239
- Stock #:
- WT389AA
- VIN:
- 1V2BE2CAXMC215057

2021 Volkswagen Atlas Cross Sport
V6 SEL 4Motion
102,239 km
$25,997
- Year:
- 2026
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4
- Exterior colour:
- Gray
- Combined gas mileage:
- 11 L/100km
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 8,700
- Stock #:
- 261258
- VIN:
- 1V2FC2CA7TC218259

2026 Volkswagen Atlas Cross Sport
SEL Premium R-Line 4Motion
8,700 km
$65,334
- Year:
- 2021
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 235 hp 2L I4
- Exterior colour:
- Black
- Combined gas mileage:
- 11 L/100km
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 69,360
- Stock #:
- NM01013126
- VIN:
- 1V2LC2CA0MC223744

2021 Volkswagen Atlas Cross Sport
SE 4Motion
69,360 km
$28,659
Customer summary
The Volkswagen Atlas Cross Sport is a popular choice among owners for its stylish design, spacious interior, and impressive handling. Many drivers appreciate the comfort and technology features that make it suitable for families or long journeys. However, some have expressed dissatisfaction with fuel economy and the performance of the four-cylinder engine, along with minor concerns about interior quality and noise levels. Overall, it provides a good combination of practicality and modern features.
- Year:
- 2022
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 235 hp 2L I4
- Exterior colour:
- Black
- Combined gas mileage:
- 11 L/100km
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 58,371
- Stock #:
- 12-618A
- VIN:
- 1V2LC2CA8NC202982

2022 Volkswagen Atlas Cross Sport
SE 4Motion
58,371 km
$29,712
- Year:
- 2023
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Gray
- Transmission:
- Automatic
- Mileage:
- 34,500
- Stock #:
- U0155
- VIN:
- 1V2FE2CA9PC213726

2023 Volkswagen Atlas Cross Sport
3.6 FSI Execline R-Line 4Motion
34,500 km
$41,795
- Year:
- 2020
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 3.6L V6
- Exterior colour:
- Gray
- Combined gas mileage:
- 13 L/100km
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 101,600
- Stock #:
- 101K GREY 9875
- VIN:
- 1V2TE2CA5LC219875

2020 Volkswagen Atlas Cross Sport
V6 SEL Premium R-Line 4Motion
101,600 km
$30,988
- Year:
- 2024
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Gray
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 51,903
- Stock #:
- 26CC1647B
- VIN:
- 1V2FE2CAXRC235270

2024 Volkswagen Atlas Cross Sport
Execline R-Line 4Motion
51,903 km
$44,082
- Year:
- 2025
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Pure Gray
- Interior colour:
- Titan Black w/Blue
- Transmission:
- Automatic
- Mileage:
- 32,000
- Stock #:
- F7TXG9
- VIN:
- 1V2FE2CA4SC219670

2025 Volkswagen Atlas Cross Sport
Execline R-Line 4Motion
32,000 km
$49,240
- Year:
- 2022
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 276 hp 3.6L V6
- Exterior colour:
- White
- Combined gas mileage:
- 12 L/100km
- Fuel type:
- Gasoline
- Transmission:
- 8-Speed Automatic
- Mileage:
- 94,127
- Stock #:
- 22VA26917
- VIN:
- 1V2FE2CA8NC226917
2022 Volkswagen Atlas Cross Sport
V6 SEL Premium R-Line 4Motion AWD
94,127 km
$33,998
- Year:
- 2024
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Deep Black Pearl
- Interior colour:
- Titan Black
- Transmission:
- Automatic
- Mileage:
- 45,190
- Stock #:
- F7V3KT
- VIN:
- 1V2BE2CA3RC232726

2024 Volkswagen Atlas Cross Sport
Highline 4Motion
45,190 km
$40,740
- Year:
- 2021
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 276 hp 3.6L V6
- Exterior colour:
- Blue
- Combined gas mileage:
- 12 L/100km
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 94,632
- Stock #:
- 261147
- VIN:
- 1V2FE2CA2MC213921

2021 Volkswagen Atlas Cross Sport
V6 SEL Premium R-Line 4Motion
94,632 km
$33,192
- Year:
- 2025
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4
- Exterior colour:
- Gray
- Combined gas mileage:
- 11 L/100km
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 48,034
- Stock #:
- 261155
- VIN:
- 1V2LE2CA1SC217314

2025 Volkswagen Atlas Cross Sport
SE 4Motion
48,034 km
$45,392
- Year:
- 2026
- Make:
- Volkswagen
- Model:
- Atlas Cross Sport
- Body type:
- SUV / Crossover
- Exterior colour:
- Gray
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 5,403
- Stock #:
- 279610
- VIN:
- 1V2BC2CA9TC223445

Sponsored Listing
2026 Volkswagen Atlas Cross Sport
Highline 4Motion
5,403 km
$54,000
How much does the Volkswagen Atlas Cross Sport cost in today's market?
Used Volkswagen Atlas Cross Sport prices span a wide range depending on model year. Here's what the market looks like right now:
| Model Year | Current Avg. Price | Year-Round Range |
|---|---|---|
| 2025 | $45,466 CAD | $45,466 CAD – $57,437 CAD |
| 2024 | $40,205 CAD | $40,205 CAD – $49,392 CAD |
| 2023 | $35,507 CAD | $35,405 CAD – $41,472 CAD |
| 2022 | $31,106 CAD | $31,106 CAD – $36,532 CAD |
| 2021 | $27,061 CAD | $26,793 CAD – $31,548 CAD |
| 2020 | $25,359 CAD | $24,804 CAD – $28,994 CAD |
The Volkswagen Atlas Cross Sport's current nationwide average price is $38,289 CAD, and its nationwide average price reached a low of $36,964 CAD over the past year. Recently, prices have come down for the 2023, 2024, and 2025 models, making now a good time to shop recent model years.
Is the Volkswagen Atlas Cross Sport a good car?
Yes — the Volkswagen Atlas Cross Sport is a strong pick if you value style, space, and everyday usability, backed by an all-generations owner rating of 4.63/5.
The all-generations owner rating is 4.63/5 across every model year in the data.
Owners consistently praise its stylish design, spacious interior, and handling, and many also highlight the comfort and technology that make it appealing for family use and longer trips. Across the model years, the Cross Sport also earns repeat praise for its practical cabin and overall easy-to-live-with character.
Expert reviews rate the 2022 and 2024 models among the highest across all years.
The main trade-offs centre on fuel economy, the four-cylinder engine's performance, and ride quality, with some years also drawing comments about interior materials and cabin noise.
32.4% of listings are priced as good or great deals.
Are Volkswagen Atlas Cross Sport models reliable?
Owners and experts consistently point to the Volkswagen Atlas Cross Sport's spacious cabin, comfortable day-to-day character, and useful technology as strengths that help it feel easy to live with. The model also earns repeat praise for its handling and overall practicality, which supports its reputation as a family-friendly two-row SUV.
- Owners rate the Volkswagen Atlas Cross Sport between 4.33 and 5.0 out of 5 stars across all model years in the data.
For used buyers, long-term ownership risk looks manageable if you choose a well-kept example and pay attention to maintenance history, especially on higher-mileage vehicles.
What should I look for when buying a used Volkswagen Atlas Cross Sport?
Key things to evaluate:
- Safety package: 2024 models include forward collision warning, automatic emergency braking, blind-spot monitoring, rear cross-traffic alert, lane-keep assist, adaptive cruise control, and Travel Assist.
- Infotainment: 2024 models come with a 12-inch touchscreen infotainment system, wireless Apple CarPlay and Android Auto, and wireless charging for smartphones.
Which Volkswagen Atlas Cross Sport trim should I buy?
The 2024 Volkswagen Atlas Cross Sport offers these trims:
- Comfortline: The entry trim brings 18-inch alloy wheels, standard leatherette upholstery, a 12-inch touchscreen infotainment system, wireless Apple CarPlay and Android Auto, and a strong value case for buyers who want the newest refresh at the lowest price.
- Highline: This trim adds 20-inch wheels, leather seats, and the 12-speaker audio system, making it a good fit if you want a more upscale cabin and richer equipment.
- Execline: The top trim adds 21-inch wheels, quilted leather upholstery, a head-up display, park assist, and a surround-view camera system for buyers who want the most complete feature set.
What Volkswagen Atlas Cross Sport do most buyers choose?
The Volkswagen Atlas Cross Sport years with the most listings are 2025, 2024, and 2023.
| Model Year | Total Listings | Good + Great Deals % |
|---|---|---|
| 2025 | 207 | 33.8% |
| 2024 | 200 | 38.5% |
| 2023 | 191 | 35.1% |
| 2022 | 165 | 31.5% |
| 2021 | 154 | 25.3% |
| 2026 | 119 | 33.6% |
Higher-listing years tend to draw more shoppers because they usually offer the broadest selection of prices, trims, and condition levels. That makes it easier to compare options and find a used Atlas Cross Sport that fits your budget.
What is the Volkswagen Atlas Cross Sport's resale value?
| Model Year | Current Avg. Price | Year-Over-Year Change |
|---|---|---|
| 2025 | $45,466 CAD | −20.91% |
| 2024 | $40,205 CAD | −18.6% |
| 2022 | $31,106 CAD | −14.84% |
| 2023 | $35,507 CAD | −14.36% |
| 2021 | $27,061 CAD | −13.64% |
| 2020 | $25,359 CAD | −12.52% |
The table shows broad downward movement across the model range, which is good news if you're shopping used and want to benefit from lower asking prices. The largest drops are concentrated in the newer model years, while the older years show smaller declines. That pattern suggests recent inventory has become more attractive for value-focused buyers.
The 2020, 2021, and 2023 model years have held their value best, with the smallest year-over-year price changes.
Is the Volkswagen Atlas Cross Sport safe?
- 2024: 8/10
- 2022: 7/10
- 2021: 7/10
The 2024 Volkswagen Atlas Cross Sport includes standard driver assistance features such as forward collision warning, automatic emergency braking, blind-spot monitoring, rear cross-traffic alert, lane-keep assist, adaptive cruise control, and Travel Assist.
For the safest used buy, the 2024 model posts the highest confirmed score of 8/10.
Should I buy a used Volkswagen Atlas Cross Sport now or wait for the next model?
Buy now if:
- Price trend: The 2025 model is at −20.91% versus a year ago, and the 2024 model is at −18.6%.
- Deal availability: The 2025 model has 33.8% good and great deals, and the 2024 model has 38.5%.
- Sweet-spot year: The 2025 model has the most listings at a current average price of $45,466 CAD. The Volkswagen Atlas Cross Sport offers a stylish two-row SUV shape with a roomy cabin and a practical, family-friendly layout.
Consider waiting if:
- Powertrain/efficiency: The latest model pairs a 2.0-litre turbocharged four-cylinder engine with an eight-speed automatic transmission and standard 4Motion all-wheel drive, while producing 269 horsepower and 273 pound-feet of torque.
- Tech: The latest model adds a 12-inch touchscreen infotainment system, a 10.25-inch digital instrument cluster, wireless Apple CarPlay and Android Auto, and wireless charging for smartphones.
- Safety: The latest model adds standard forward collision warning, automatic emergency braking, blind-spot monitoring, rear cross-traffic alert, lane-keep assist, adaptive cruise control, and Travel Assist.
- Starting price: The cheapest Cross Sport is the Comfortline model, and it starts at $51,575 CAD including destination charges and fees.
If you're buying used today, the 2025 model year offers the best mix of value and availability. If you want the latest tech and features, it may be worth waiting for the next model year's inventory to build up.
These recommendations are based on CarGurus' proprietary market data from October 20, 2026, CarGurus experts' opinions, and generative AI.
4.7 Overall rating
Customers say
The Volkswagen Atlas Cross Sport is a popular choice among owners for its stylish design, spacious interior, and impressive handling. Many drivers appreciate the comfort and technology features that make it suitable for families or long journeys. However, some have expressed dissatisfaction with fuel economy and the performance of the four-cylinder engine, along with minor concerns about interior quality and noise levels. Overall, it provides a good combination of practicality and modern features.
AI generated from the text of customer reviews.
Filter by year
Filter by rating
What people say
Will J
Reviewed a 2021 Volkswagen Atlas Cross Sport on May 16, 2025
The fact that there's No sunroof is obviously a minus
Terry J
Reviewed a 2022 Volkswagen V6 SEL R-Line 4Motion AWD on May 4, 2025
Great Car or SUV haven’t owned a VW for 40+ years … very impressive
Phil I
Reviewed a 2022 Volkswagen Atlas Cross Sport on Sep 28, 2023
Great smooth ride,amazing technology, very roomy, a great price for what you get.I love my 2022 SEL R line premium.
Kary B
Reviewed a 2024 Volkswagen Atlas Cross Sport on Jul 27, 2024
I love my cross sport so far! I love the look of it, not too big but spacious enough & the technology rocks. I got the SE w/ technology and it was definitely the most bang for your buck. Highly recommend!
Volkswagen Atlas Cross Sport Trims
| Trim type | MSRP |
|---|---|
| Comfortline 4Motion | -- |
| SEL 4Motion | $48,610 |
| SEL Premium R-Line 4Motion | $53,620 |
| Highline 4Motion | -- |
| Execline 4Motion | -- |
Volkswagen Atlas Cross Sport Price Trends
CarGurus tracks the prices of millions of used car listings every year. See how the average price of Volkswagen Atlas Cross Sport prices has changed over time.
See more price trendsVolkswagen Atlas Cross Sport Pricing Analysis
Pricing Analysis by Model Year
Key Insights
- New-Car Premium: The 2026 model year is priced at an average of $40,035 CAD, reflecting a 4.5% premium over its starting MSRP.
- Steepest Depreciation: The 2020 model year has experienced the steepest depreciation at -33.3%, indicating significant value loss in the used market.
- Years Priced Above Starting MSRP: Only the 2026 model year is currently priced above its starting MSRP, suggesting limited new inventory availability.
Model Year Pricing
| Model Year | Starting MSRP | Avg Price | Avg Price vs Starting MSRP |
|---|---|---|---|
| 2026 | $38,300 CAD | $40,035 CAD | +4.5% |
| 2025 | $37,190 CAD | $33,100 CAD | -11.0% |
| 2024 | $36,985 CAD | $30,703 CAD | -17.0% |
| 2023 | $34,460 CAD | $27,197 CAD | -21.1% |
| 2022 | $33,635 CAD | $24,452 CAD | -27.3% |
| 2021 | $30,855 CAD | $21,931 CAD | -28.9% |
| 2020 | $30,545 CAD | $20,383 CAD | -33.3% |
Pricing by Popular Canadian Cities
Market Area: Nationwide
Key Insights
- Highest-Price Market: Quebec, QC has the highest average price at $50,979 CAD, indicating a premium market for the Atlas Cross Sport.
- Best Value: Halifax, NS offers the lowest average price at $30,790 CAD, presenting a more affordable option for shoppers.
- Inventory Drives Stability: Toronto, ON leads with 135 listings, suggesting a robust market presence that may stabilise pricing.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Toronto, ON | 135 | $35,951 CAD |
| Montreal, QC | 91 | $34,802 CAD |
| Ottawa, ON | 82 | $41,671 CAD |
| London, ON | 72 | $34,372 CAD |
| Edmonton, AB | 58 | $35,123 CAD |
| Vancouver, BC | 53 | $41,404 CAD |
| Quebec, QC | 47 | $50,979 CAD |
| Calgary, AB | 46 | $39,780 CAD |
| Winnipeg, MB | 24 | $38,638 CAD |
| Halifax, NS | 20 | $30,790 CAD |
Pricing by Trim Packages
Key Insights
- Volume Leader: The SE 4Motion trim leads with 22 listings, indicating strong demand for this configuration.
- Premium Spread: The SEL Premium R-Line 4Motion trim is priced at $53,620 CAD, showcasing a significant premium compared to the base trim.
- Drivetrain Effect: All trims feature an AWD drivetrain, which may appeal to buyers in regions with challenging weather conditions.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| SE 4Motion | 22 | $40,200 CAD | AWD | 2.0L 269 hp I4 |
| SEL 4Motion | 9 | $48,610 CAD | AWD | 2.0L 269 hp I4 |
| SE 4Motion with Technology | 7 | $44,620 CAD | AWD | 2.0L 269 hp I4 |
| SEL Premium R-Line 4Motion | 4 | $53,620 CAD | AWD | 2.0L 269 hp I4 |
These recommendations are based on CarGurus' proprietary market data from October 20, 2026, CarGurus experts' opinions, and generative AI.