Mercedes-Benz C-Class vs Kia K4

The Mercedes-Benz C-Class was the automaker’s entry-level model, but it needed a new role. Mercedes now has a line of compact cars serving as lower-priced entryways to the brand, so it’s moving the C-Class upmarket. The redesigned 2022 Mercedes-Benz C-Class sedan borrows design elements from the automaker’s flagship S-Class to entice new-car buyers on a budget who still want the most Mercedes for their money.

The C-Class competes against a formidable array of small sports sedans. Like the Mercedes, the Audi A4, the BMW 3 Series, the Lexus IS, and the Volvo S60 are fixtures in this segment, with nameplates that date back at least two decades. The Acura TLX, the Cadillac CT4, and the Infiniti Q50 are newer names that build on their respective brands’ experience in the segment. The Genesis G70 is a relative newcomer from a recently launched brand that’s already managed to impress.

The all-new C-Class launches in C300 sedan form, and in Canada, 4Matic all-wheel drive (AWD) is standard while rear-wheel drive (RWD) is not offered. Our test car was a C300 4Matic with a long list of optional equipment. An AMG C43 performance model is also on the way, but it’s not expected to hit showrooms until after the C300, which arrives at dealerships later this spring.

Kia’s new compact sedan replaces the oft-overlooked Kia Forte, an option that traded on value more than merit. Although the Forte provided practical packaging and decent performance (particularly in GT trim), shoppers driving home in a Forte were usually doing so because it was cheaper, rather than better, than the competition. With a revamped design and an impressive suite of standard tech, the new 2025 Kia K5 doubles down on the Forte’s fortes — particularly cargo space — while adding attractive features, retaining fuel efficiency, and keeping its affordable price tag.

Verdict: The 2025 Kia K4 is better than the outgoing Kia Forte. It offers more impressive tech, more standard safety features, more passenger space, and more cargo space. It’s still not quite as satisfying to drive as the segment leader, but with a starting price hovering around $24,000 Canadian before fees, it’s a far sight less expensive, too.