2025 Volkswagen Tiguan vs 2024 Volvo XC90

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.

The all-new 2025 Volkswagen Tiguan corrects the last generation's user interface issues while making incremental improvements throughout the rest of the vehicle. The company’s best-selling model in North America easily meets expectations for a compact SUV, and it’s the only entrant with that German look and feel. Otherwise, it doesn't distinguish itself from the rest of the pack.

Verdict: The new Tiguan is a handsome crossover and the only sub-luxury German option. However, amid an incredibly competitive field, the redesigned Tiguan does too little to separate itself from the crowd.