2025 BMW X3 vs 2024 Volvo XC90

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.

With alluring proportions, unusual design, and impressive technology, the 2025 X3 seems like a bargain at its sticker price. However, this BMW is not about traditional luxury, so set those expectations aside. Instead, it is a study in minimalism, with simple forms, reductive controls, and Germanic austerity. Nevertheless, its comfort, technology, and driving dynamics make the X3 rewarding, and BMW provides plenty of options to tailor the X3 to your preferences.

Verdict: We had some unexpected trouble with BMW’s latest infotainment system, the Steering Assistant technology proved aggravating in certain situations, and our test vehicle’s 21-inch wheels and M Sport suspension tuning produced a firm, jiggly ride on imperfect road surfaces. However, despite these complaints, the redesigned 2025 BMW X3 impresses.