2024 Toyota Land Cruiser vs 2025 BMW X7

The 2024 Land Cruiser is an all-new model. Its coming was presaged by the Lexus GX with which it shares a platform, but Toyota made sure that this midsize SUV falls squarely in its own segment.

Verdict: The new 2024 Toyota Land Cruiser is the latest in a spate of automotive reboots, and it just may be the best of them. The new Land Cruiser combines retro styling and excellent off-road capability with the latest in comfort and convenience and, of course, brand heritage. But Toyota may be relying too heavily on the revered nameplate to justify the price, particularly since it’s changed some of the fundamental characteristics of the model.

The X7 is BMW’s flagship SUV, providing more space, luxury, and seats for new car buyers looking for a big utility vehicle but wanting to stay in the BMW fold. It arrived for the 2019 model year, received a substantial update for 2023, and continues into the 2025 model year without major changes. Its diverse competitive set includes the Cadillac Escalade, the Lincoln Navigator, the Land Rover Range Rover, the Lexus LX, the Infiniti QX80, and the Mercedes-Benz GLS.

Verdict: BMW loyalists will find more of what they love about the brand, while the X7’s superb driving dynamics and reasonable pricing (for this high-end segment, that is) should give customers of rival brands something to think about.