2024 Lincoln Nautilus vs 2025 BMW X7

All-wheel drive is now standard and although the Nautilus is no longer offered with a turbocharged V6, Lincoln gives drivers the option of a hybrid powerplant with plenty of driving range. Also new this year is some seriously cool tech including a full-width display and Blue Cruise hands-free driving.

Verdict: Luxurious and laden with value, the new Lincoln Nautilus looks like a compelling option alongside pricier German alternatives. In particular, the available hybrid powertrain and impressive technology makes this luxury two-row crossover a standout in its class.

The X7 is BMW’s flagship SUV, providing more space, luxury, and seats for new car buyers looking for a big utility vehicle but wanting to stay in the BMW fold. It arrived for the 2019 model year, received a substantial update for 2023, and continues into the 2025 model year without major changes. Its diverse competitive set includes the Cadillac Escalade, the Lincoln Navigator, the Land Rover Range Rover, the Lexus LX, the Infiniti QX80, and the Mercedes-Benz GLS.

Verdict: BMW loyalists will find more of what they love about the brand, while the X7’s superb driving dynamics and reasonable pricing (for this high-end segment, that is) should give customers of rival brands something to think about.