2023 Volkswagen ID.4 vs 2023 Nissan Ariya

2023 Nissan Ariya
2023 Nissan Ariya
$43,190MSRP
Overview
Overview
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2023 Volkswagen ID.4
2023 Volkswagen ID.4
$38,995MSRP
Overview
Overview
OverviewShop Now
2023 Nissan Ariya
$43,190MSRP
Overview
Overview
OverviewShop Now
2023 Volkswagen ID.4
$38,995MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$43,190

MSRP

$38,995

Listings

17

Listings

87

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

8.5 out of 10

Expert reviews

7.8 out of 10

Pros

  • Stylish design

  • Comfortable

  • Great advanced safety features

Cons

  • Drive modes feel underwhelming

  • Does not qualify for federal EV tax credit

Pros

  • Comfortable

  • Standard advanced safety features

  • Wireless Apple CarPlay/Android Auto

Cons

  • Potentially polarizing design

  • Unintuitive technology

2023 Nissan Ariya Reviews Summary

By 2023, it should be clear that electric vehicles (EVs) are here to stay. Companies that got started early on EVs have a head start, and when considering the current era of electric mobility, no major automaker got out of the starting blocks faster than Nissan. The 2010 Nissan Leaf invited the masses to experience quiet, efficient motoring—but in the decade-plus since its debut, it has been caught by more impressive competition.

The all-new 2023 Nissan Ariya aims to retake market share in the electric vehicle space. With front- and all-wheel-drive powertrain options, slick design, immersive technology, and a competitive price tag, the Ariya looks capable of putting Nissan back into the EV conversation. We tested a single-motor Ariya in the fall of 2022 and have since evaluated the dual-motor e-4ORCE model for this updated review.

2023 Volkswagen ID.4 Reviews Summary

The Volkswagen ID.4 electric car is still relatively new to the marketplace (it debuted for the 2021 model year) but VW is already making some important updates to keep it competitive and fulfil goals set when this compact electric SUV first launched.

The 2023 Volkswagen ID.4 adds a new base model and a smaller 62-kilowatt-hour battery pack alongside the carryover 82-kWh to increase affordability. VW will also begin sourcing cars for its North American dealerships from the same Chattanooga, Tennessee, factory that builds the gasoline-powered Atlas and Atlas Cross Sport. The automaker has been discussing this since the ID.4 was unveiled, but at first cars for our market came from Zwickau, Germany.

The 2023 ID.4 retains single-motor rear-wheel drive (RWD) and dual-motor all-wheel drive (AWD) powertrain options, but gets revised exterior and interior styling, some software changes, and a few more standard tech features and driver aids.

The new-for-2023 base model is dubbed simply ID.4, slotting below the ID.4 Pro and ID.4 Pro AWD. We recently spent a day on a test drive with the U.S. equivalent of the ID.4 Pro AWD model, along with a shorter drive in a base ID.4 model.

No video found
No video found

Popular Features & Specs

Engine

214 hp Electric

Engine

201 hp Electric

Drive Train

FWD

Drive Train

RWD

Seating Capacity

5

Seating Capacity

5

EV Battery Capacity

63 kWh

EV Battery Capacity

62 kWh

MPG City

109

MPG City

115

MPG Highway

94

MPG Highway

99

Battery Charge Time (240V)

10.5 hours

Battery Charge Time (240V)

2023 Nissan Ariya
2023 Nissan Ariya
$43,190MSRP
Overview
Overview
OverviewShop Now
2023 Volkswagen ID.4
2023 Volkswagen ID.4
$38,995MSRP
Overview
Overview
OverviewShop Now
2023 Nissan Ariya
$43,190MSRP
Overview
Overview
OverviewShop Now
2023 Volkswagen ID.4
$38,995MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$43,190
$38,995
Listings

Ratings & Reviews

User reviews

4.4

4.3

Expert reviews

8.5 out of 10

Read full review

7.8 out of 10

Read full review
Pros & cons

Pros

  • Stylish design

  • Comfortable

  • Great advanced safety features

Cons

  • Drive modes feel underwhelming

  • Does not qualify for federal EV tax credit

Pros

  • Comfortable

  • Standard advanced safety features

  • Wireless Apple CarPlay/Android Auto

Cons

  • Potentially polarizing design

  • Unintuitive technology

Summary

By 2023, it should be clear that electric vehicles (EVs) are here to stay. Companies that got started early on EVs have a head start, and when considering the current era of electric mobility, no major automaker got out of the starting blocks faster than Nissan. The 2010 Nissan Leaf invited the masses to experience quiet, efficient motoring—but in the decade-plus since its debut, it has been caught by more impressive competition.

The all-new 2023 Nissan Ariya aims to retake market share in the electric vehicle space. With front- and all-wheel-drive powertrain options, slick design, immersive technology, and a competitive price tag, the Ariya looks capable of putting Nissan back into the EV conversation. We tested a single-motor Ariya in the fall of 2022 and have since evaluated the dual-motor e-4ORCE model for this updated review.

The Volkswagen ID.4 electric car is still relatively new to the marketplace (it debuted for the 2021 model year) but VW is already making some important updates to keep it competitive and fulfil goals set when this compact electric SUV first launched.

The 2023 Volkswagen ID.4 adds a new base model and a smaller 62-kilowatt-hour battery pack alongside the carryover 82-kWh to increase affordability. VW will also begin sourcing cars for its North American dealerships from the same Chattanooga, Tennessee, factory that builds the gasoline-powered Atlas and Atlas Cross Sport. The automaker has been discussing this since the ID.4 was unveiled, but at first cars for our market came from Zwickau, Germany.

The 2023 ID.4 retains single-motor rear-wheel drive (RWD) and dual-motor all-wheel drive (AWD) powertrain options, but gets revised exterior and interior styling, some software changes, and a few more standard tech features and driver aids.

The new-for-2023 base model is dubbed simply ID.4, slotting below the ID.4 Pro and ID.4 Pro AWD. We recently spent a day on a test drive with the U.S. equivalent of the ID.4 Pro AWD model, along with a shorter drive in a base ID.4 model.

Video
No video found
No video found

Popular Features & Specs

Engine
214 hp Electric
201 hp Electric
Drive Train
FWD
RWD
Seating Capacity
5
5
EV Battery Capacity
63 kWh
62 kWh
MPG City
109
115
MPG Highway
94
99
Battery Charge Time (240V)
10.5 hours
Look and feel

2023 Nissan Ariya

8/10

2023 Volkswagen ID.4

8/10

The 2023 Nissan Ariya showcased a modern and striking design, standing out among electric vehicles with its smooth, oval shape and minimal use of creases and angles. Its front featured thin LED headlights and a grille area that followed Nissan's "V-Motion" design language, complete with an illuminated emblem. The rear was marked by a thin taillight spanning the width and "NISSAN" lettering, resembling the 2023 Lexus NX. Inside, the Ariya boasted beautiful craftsmanship with minimal hard plastics, dual 12-inch monitors, and ambient lighting inspired by Japanese Kumiko designs. The absence of a transmission tunnel contributed to a spacious and airy interior, although the differing heights of the armrests were a minor discomfort.

In contrast, the 2023 Volkswagen ID.4 had subtle styling changes, including gloss black trim on the front bumper and a squared-off rear bumper for improved aerodynamics. While it was distinguishable as an EV, it lacked the traditional SUV profile, which might have been a drawback for some buyers. The ID.4 was based on VW's MEB platform, designed specifically for EVs, and shared a minimalist interior design with quality materials. The base model had a manual driver's seat, but the overall feel was not much of a downgrade from higher trims. Leatherette upholstery with recycled fibres was standard, adding to the eco-friendly appeal.

Picture of 2023 Nissan Ariya
Picture of 2023 Nissan Ariya
Picture of 2023 Nissan Ariya
Picture of 2023 Nissan Ariya
Picture of 2023 Nissan Ariya
Picture of 2023 Nissan Ariya
Picture of 2023 Nissan Ariya
Picture of 2023 Nissan Ariya
Picture of 2023 Nissan Ariya
Performance

2023 Nissan Ariya

9/10

2023 Volkswagen ID.4

8/10

The 2023 Nissan Ariya offered a range of trims with varying power outputs. The base Engage FWD model had a 63-kWh battery and a 160-kW motor, delivering 214 horsepower and 221 lb-ft of torque. The Evolve e-4ORCE added a second motor for 335 hp and 413 lb-ft of torque. The Venture+ FWD featured an extended-range battery and a 178-kW motor, producing 238 hp. The top-tier Platinum+ e-4ORCE had dual motors, offering 389 hp and 442 lb-ft of torque, with a 0-60 mph time of 4.8 seconds. The Ariya's driving experience was smooth and efficient, with quick steering and well-managed body roll. It offered three drive modes: Eco, Standard, and Sport, with the latter providing a temporary performance boost. The FWD model achieved an average of 5.6 km per kWh, translating to a range of over 350 km.

The 2023 Volkswagen ID.4 featured a new 62-kWh battery for the base RWD model, while the Pro trim retained the 82-kWh pack, available in RWD or AWD. The single-motor RWD models produced 201 hp and 229 lb-ft of torque, while the dual-motor AWD version offered 295 hp and 339 lb-ft, with a 0-60 mph time of 5.7 seconds. The smaller battery reduced curb weight, enhancing acceleration and handling. The ID.4's AWD model rivalled hot hatchbacks in acceleration but lacked the handling prowess. It allowed for coasting in its default regenerative braking setting, with a more aggressive "B" setting available. The ID.4's driving dynamics were comfortable and refined, but it allowed too much body roll on twisty roads.

Form and function

2023 Nissan Ariya

8/10

2023 Volkswagen ID.4

7/10

The 2023 Nissan Ariya benefited from its ground-up EV architecture, offering a spacious interior with ample legroom for both front and rear passengers. However, headroom in the back was slightly compromised by the large moonroof. The Ariya provided 1,670 litres of cargo space behind the front seats, comparable to the Hyundai Ioniq 5 and Ford Mustang Mach-E. It featured a powered bin under the centre stack, controlled by a haptic button, and a power-adjustable centre console. The console's buttons required some pressure to operate, but this issue was resolved in the production model.

The 2023 Volkswagen ID.4 offered more interior space than other affordable EVs, with generous legroom and headroom. It provided 858 litres of cargo space with the rear seats up and 1,818 litres with them folded, surpassing most entry-level EVs. The ID.4 also had a towing capacity of 1,000 kg for RWD models and 1,225 kg for AWD models. VW made interior improvements for 2023, including a conventional lid for the centre console and a better phone storage spot. Three-zone climate control with rear-seat controls and heated outboard rear seats was also available.

Technology

2023 Nissan Ariya

9/10

2023 Volkswagen ID.4

7/10

The 2023 Nissan Ariya featured dual 12-inch displays for driver information and infotainment, with crisp and bright screens. Wireless Apple CarPlay was standard, while Android Auto required a wired connection. Most trims included a head-up display, and the Ariya offered Alexa compatibility for smart home integration. The infotainment system was user-friendly and modern, enhancing the tech-forward appeal of the Ariya.

The 2023 Volkswagen ID.4 came standard with a 12.0-inch touchscreen, featuring software updates for improved responsiveness. Wireless Apple CarPlay and Android Auto were standard, along with the ID.Cockpit digital instrument cluster. The infotainment system offered sharp graphics and natural-language voice recognition. However, the haptic touchpads on the dashboard and steering wheel were less intuitive than traditional buttons. The ID.Light system provided ambient lighting and navigation cues, adding a unique touch to the driving experience.

Safety

2023 Nissan Ariya

9/10

2023 Volkswagen ID.4

9/10

The 2023 Nissan Ariya included ProPilot Assist, an advanced driver assistance system, along with automatic emergency braking, blind-spot monitoring, a driver-attention monitor, and traffic-sign recognition. However, it had not yet been crash-tested by the NHTSA or IIHS.

The 2023 Volkswagen ID.4 received a five-star overall safety rating from the NHTSA, with top scores in frontal and side crash tests. The 2022 model received the IIHS's "Top Safety Pick+" rating, with high scores in crash tests and front crash prevention. The ID.4 included standard driver-assist features like forward collision warning, automatic emergency braking, blind-spot monitoring, and VW's Travel Assist 2.0. New for 2023 were Park Assist Plus, an automated lane-change feature, and a 360-degree camera system.

Cost Effectiveness

2023 Nissan Ariya

undefined/10

2023 Volkswagen ID.4

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N/A

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Nissan Ariya is 8.5 out of 10, while the 2023 Volkswagen ID.4 scores 7.8 out of 10. Based on these ratings, the Nissan Ariya is the recommended choice for those seeking a well-rounded electric vehicle with a modern design, advanced technology, and a smooth driving experience.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Nissan Ariya is 8.5 out of 10, while the 2023 Volkswagen ID.4 scores 7.8 out of 10. Based on these ratings, the Nissan Ariya is the recommended choice for those seeking a well-rounded electric vehicle with a modern design, advanced technology, and a smooth driving experience.

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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