2022 Hyundai Santa Cruz vs 2022 Ford Maverick

Being a newbie in a given field means having to catch up to established leaders, but it can also bring a different perspective. Hyundai has never sold a pickup truck in the United States, and its first effort is unlike anything else on the market.

The 2022 Hyundai Santa Cruz is the first truly compact pickup to be sold in the U.S. in over a decade, and unlike conventional body-on-frame pickups, it features car-like unibody construction. This packaging sacrifices some capability, but that’s beside the point. Hyundai didn’t design the Santa Cruz to compete directly with conventional trucks. It doesn’t even call the Santa Cruz a pickup; it prefers the term “sport adventure vehicle.”

While it may win over some truck buyers who want a pickup that’s easier to park, the new Santa Cruz will appeal mainly to new-car buyers who want to replace a sedan or crossover SUV with something a bit more rugged.

To figure out where the Santa Cruz fits into the current automotive landscape, we spent a day driving it around on roads in and around its namesake California city. The test units were in U.S. specification. In Canada, Hyundai also offers Preferred, Preferred with the Trend Package, and Ultimate trim levels. We sampled the U.S. equivalent of the range-topping Santa Cruz Ultimate model for this test drive.

Ford pickup trucks are Canada’s best-sellers, but that doesn’t mean the Blue Oval is satisfied. The 2022 Ford Maverick aims to further expand the market by offering a more approachable version of the pickup. The Maverick is the smallest Ford truck in over a decade, uses car-like unibody construction for greater refinement, and emphasizes fuel efficiency with a standard hybrid powertrain.

The all-new Maverick’s closest rivals are the 2022 Hyundai Santa Cruz and the Honda Ridgeline, other unibody pickups of similar size. But while the new Santa Cruz was conceived more as an SUV with a bed, the Maverick is more like a conventional pickup, just smaller than Ford’s other offerings.

The Maverick slots just below the Ford Ranger in size, although it’s still a bit larger than the compact pickups of old. With the demise of the EcoSport crossover, the Maverick is also now Ford’s de facto entry-level vehicle, which seems fitting for a company whose bestselling product is the F-150. Ford isn’t really a car company; it’s a truck company.

While the Ford F-150 is available in a dizzying array of configurations, the automaker kept things simple with the 2022 Maverick. The new Ford pickup is available in just three trim levels—XL, XLT, and Lariat—with a single bed length and cab configuration. At Ford’s invitation, we sampled the full lineup over two days.