CarGurus Consumer Insights Team

CarGurus Consumer Insights Team

The Consumer Insights team at CarGurus uses car-shopper surveys, studies, and other data-driven research and insights to highlight and report on the latest consumer trends affecting the auto industry. Our goal is to give car buyers, sellers, dealers, automakers, industry analysts, and the media a snapshot of what exactly is shaping consumer behavior.

Articles written by this author:

What Canadians Want: CarGurus’ Vehicle Preferences Report

What Canadians Want: CarGurus’ Vehicle Preferences Report

Updated at October 5, 2026

A recent survey commissioned by CarGurus found that 80% of Canadians want automakers to prioritize affordability over new tec...

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