Used Ford Transit Cargo for Sale nearOttawa, ON
- Year:
- 2024
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Interior colour:
- Gray
- Transmission:
- Automatic
- Mileage:
- 100,048
- Stock #:
- T4678
- VIN:
- 1FTBR1X84RKA57013


Sponsored by TruckTown
2024 Ford Transit Cargo
250 High Roof LB RWD
100,048 km
$38,998
- Year:
- 2018
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 275 hp 3.7L V6
- Exterior colour:
- White
- Combined gas mileage:
- 15 L/100km
- Fuel type:
- Gasoline
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 110,709
- Stock #:
- CA1893
- VIN:
- 1FTKE1ZMXJKA60203

Sponsored Listing
2018 Ford Transit Cargo
150 3dr SWB Low Roof Cargo Van with 60/40 Passenger Side Doors
110,709 km
$24,798
- Year:
- 2023
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Fuel type:
- Flex Fuel Vehicle
- Mileage:
- 135,072
- Stock #:
- P2982A
- VIN:
- 1FTBR2C86PKA19193

Sponsored Listing
2023 Ford Transit Cargo
250 Medium Roof AWD
135,072 km
$36,888
- Year:
- 2025
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 31,066
- VIN:
- 1FTBR3X89SKA58241

2025 Ford Transit Cargo
250 High Roof Extended LB RWD
31,066 km
$45,884
- Year:
- 2025
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Fuel type:
- Flex Fuel Vehicle
- Transmission:
- Automatic
- Mileage:
- 27,142
- VIN:
- 1FTBR1X8XSKA90281

2025 Ford Transit Cargo
250 High Roof LB RWD
27,142 km
$44,994
- Year:
- 2024
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Fuel type:
- Flex Fuel Vehicle
- Transmission:
- Automatic
- Mileage:
- 29,777
- VIN:
- 1FTBR1X84RKA56086

2024 Ford Transit Cargo
250 High Roof LB RWD
29,777 km
$42,884
- Year:
- 2024
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Transmission:
- Automatic
- Mileage:
- 13,822
- Stock #:
- A79192
- VIN:
- 1FTBR3U88RKA79192

2024 Ford Transit Cargo
250 High Roof Extended LB AWD
13,822 km
$51,752
- Year:
- 2024
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 7,950
- Stock #:
- 7566
- VIN:
- 1FTBR2X81RKB37245

2024 Ford Transit Cargo
250 High Roof LB AWD
7,950 km
$50,526
- Year:
- 2019
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 275 hp 3.7L V6
- Exterior colour:
- Orange
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 242,134
- Stock #:
- V1019
- VIN:
- 1FTYE9ZM6KKA43506

2019 Ford Transit Cargo
150 Low Roof LWB RWD with 60/40 Passenger-Side Doors
242,134 km
$10,686
- Year:
- 2025
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Fuel type:
- Flex Fuel Vehicle
- Transmission:
- Automatic
- Mileage:
- 15,833
- VIN:
- 1FTBR2X87SKB16924

2025 Ford Transit Cargo
250 High Roof LB AWD
15,833 km
$47,991
- Year:
- 2020
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 101,635
- Stock #:
- SMM72955
- VIN:
- 1FTBR1C83LKA72955

2020 Ford Transit Cargo
250 LWB RWD
101,635 km
$26,495
- Year:
- 2025
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Transmission:
- Automatic
- Mileage:
- 82,355
- Stock #:
- 3997
- VIN:
- 1FTBR2X83SKA90273

2025 Ford Transit Cargo
250 High Roof LB AWD
82,355 km
$51,396
- Year:
- 2019
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 275 hp 3.7L V6
- Exterior colour:
- White
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 170,361
- Stock #:
- M-1021C
- VIN:
- 1FTYR2CM1KKA81021

2019 Ford Transit Cargo
250 Medium Roof LWB RWD with Sliding Passenger-Side Door
170,361 km
$22,395
Customer summary
The Ford Transit Cargo has garnered high praise from owners across multiple model years for its spacious interior, solid build quality, and impressive cargo space, making it a versatile choice for various needs. Many drivers appreciate its fuel mileage and driving performance, especially in urban settings, where it handles more like a car than traditional vans. However, some owners have voiced concerns about pricing, maintenance issues, and fuel efficiency with certain engine options. Overall, the Transit Cargo is often seen as a reliable and practical work vehicle, albeit with minor drawbacks related to cost and performance.
- Year:
- 2024
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 68,905
- Stock #:
- 05097W
- VIN:
- 1FTBR2X8XRKB23487

2024 Ford Transit Cargo
250 High Roof LB AWD
68,905 km
$46,995
- Year:
- 2022
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- Blue
- Fuel type:
- Flex Fuel Vehicle
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 90,187
- VIN:
- 1FTBR3X88NKA10685

2022 Ford Transit Cargo
250 High Roof Extended LB RWD
90,187 km
$35,884
- Year:
- 2018
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 275 hp 3.7L V6
- Exterior colour:
- White
- Combined gas mileage:
- 15 L/100km
- Fuel type:
- Gasoline
- Interior colour:
- Gray
- Transmission:
- Automatic
- Mileage:
- 157,780
- Stock #:
- AB-GG-A132474
- VIN:
- 1FTYE1YM1JKA73790

2018 Ford Transit Cargo
150 3dr SWB Low Roof Cargo Van with Sliding Passenger Side Door
157,780 km
$19,499
- Year:
- 2023
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Interior colour:
- Gray
- Transmission:
- Automatic
- Mileage:
- 81,050
- Stock #:
- KB3227
- VIN:
- 1FTBR2X88PKB44464

-$1,500
2023 Ford Transit Cargo
250 High Roof LB AWD
81,050 km
$43,449
$42,248
- Year:
- 2018
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 275 hp 3.7L V6
- Exterior colour:
- White
- Combined gas mileage:
- 15 L/100km
- Fuel type:
- Gasoline
- Transmission:
- Automatic
- Mileage:
- 182,404
- Stock #:
- 8641
- VIN:
- 1FTYE2YM5JKB00XXX

2018 Ford Transit Cargo
150 3dr LWB Low Roof Cargo Van with Sliding Passenger Side Door
182,404 km
$17,130
- Year:
- 2024
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Transmission:
- Automatic
- Mileage:
- 63,622
- Stock #:
- 3761
- VIN:
- 1FTBR3U82RKB23509

2024 Ford Transit Cargo
250 High Roof Extended LB AWD
63,622 km
$50,396
- Year:
- 2021
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Transmission:
- Automatic
- Mileage:
- 171,721
- Stock #:
- 3987
- VIN:
- 1FTBR1Y80MKA01285

2021 Ford Transit Cargo
250 Low Roof RWD
171,721 km
$22,396
- Year:
- 2024
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- Rear-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Interior colour:
- Gray
- Transmission:
- Automatic
- Mileage:
- 54,450
- Stock #:
- KB3292
- VIN:
- 1FTBR1C80RKA31885

-$1,000
2024 Ford Transit Cargo
250 Medium Roof LB RWD
54,450 km
$42,949
$42,248
- Year:
- 2024
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Interior colour:
- Black
- Transmission:
- Automatic
- Mileage:
- 39,297
- VIN:
- 1FTBR2C83RKA46788

2024 Ford Transit Cargo
250 Medium Roof LB AWD
39,297 km
$43,884
- Year:
- 2025
- Make:
- Ford
- Model:
- Transit Cargo
- Body type:
- Van
- Doors:
- 3 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 275 hp 3.5L V6 Flex Fuel Vehicle
- Exterior colour:
- White
- Fuel type:
- Flex Fuel Vehicle
- Transmission:
- Automatic
- Mileage:
- 64,809
- Stock #:
- P4278
- VIN:
- 1FTBR2C83SKA78954

Sponsored Listing
2025 Ford Transit Cargo
250 Medium Roof LB AWD
64,809 km
$50,499
How much does the Ford Transit Cargo cost in today's market?
Used Ford Transit Cargo prices span a wide range depending on model year. Here's what the market looks like right now:
| Model Year | Current Avg. Price | Year-Round Range |
|---|---|---|
| 2024 | $46,525 CAD | $46,525 CAD – $54,354 CAD |
| 2023 | $41,389 CAD | $41,389 CAD – $49,246 CAD |
| 2022 | $38,816 CAD | $38,816 CAD – $41,816 CAD |
| 2021 | $34,010 CAD | $33,547 CAD – $35,717 CAD |
| 2020 | $27,501 CAD | $27,501 CAD – $32,057 CAD |
| 2019 | $22,748 CAD | $22,741 CAD – $26,802 CAD |
| 2018 | $20,504 CAD | $20,504 CAD – $24,210 CAD |
| 2017 | $20,560 CAD | $19,706 CAD – $24,465 CAD |
| 2016 | $20,025 CAD | $19,593 CAD – $22,861 CAD |
| 2015 | $18,929 CAD | $17,149 CAD – $19,024 CAD |
The Ford Transit Cargo's current nationwide average price is $35,799 CAD, and its lowest point over the past year was $33,695 CAD. Recently, prices have come down for the 2022, 2023, and 2024 models, making now a good time to shop recent model years.
Is the Ford Transit Cargo a good car?
Yes — the Ford Transit Cargo is a strong choice if you want a spacious, practical cargo van with broad owner appeal. The all-generations owner rating is 4.22/5 across every model year in the data.
Owners consistently praise the roomy interior, generous cargo space, and solid build quality. Many also highlight easy driving in city settings and good fuel mileage for a vehicle of this size.
27.0% of listings are priced as good or great deals.
Are Ford Transit Cargo models reliable?
Owners consistently describe the Ford Transit Cargo as dependable, comfortable, and well suited to work use. Expert and owner feedback also points to solid driving performance and a versatile layout that supports a wide range of jobs and conversions.
- Owners rate the Ford Transit Cargo between 3.71 and 5.0 out of 5 stars across all model years in the data.
For used buyers, long-term ownership risk is shaped most by maintenance history and how the van was used, so a careful inspection and service-record review matter.
What Ford Transit Cargo do most buyers choose?
The Ford Transit Cargo years with the most listings are 2024, 2023, and 2020.
| Model Year | Total Listings | Good + Great Deals % |
|---|---|---|
| 2024 | 409 | 29.8% |
| 2023 | 311 | 26.7% |
| 2020 | 304 | 24.7% |
| 2025 | 303 | 30% |
| 2022 | 278 | 24.5% |
| 2019 | 263 | 27.4% |
These higher-volume years tend to attract more shoppers because they offer a wider selection of trims, prices, and mileage levels. More inventory also gives you a better chance of finding a van that fits your budget and equipment needs.
What is the Ford Transit Cargo's resale value?
| Model Year | Current Avg. Price | Year-Over-Year Change |
|---|---|---|
| 2023 | $41,389 CAD | −15.95% |
| 2017 | $20,560 CAD | −15.62% |
| 2018 | $20,504 CAD | −15.31% |
| 2019 | $22,748 CAD | −14.79% |
| 2020 | $27,501 CAD | −14.21% |
| 2024 | $46,525 CAD | −14.15% |
| 2016 | $20,025 CAD | −9.23% |
| 2022 | $38,816 CAD | −6.12% |
| 2021 | $34,010 CAD | −4.78% |
| 2015 | $18,929 CAD | −0.62% |
Most model years show double-digit price declines year over year, which can create stronger value for used buyers shopping recent vans. A few years have smaller drops, and the overall pattern shows that prices have moved lower across much of the lineup.
The 2015 model year is holding steady, with prices close to flat year-over-year.
The 2015, 2021, and 2022 model years have held their value best, with the smallest year-over-year price changes.
Should I buy a used Ford Transit Cargo now or wait for the next model?
Buy now if:
- Price trend: The 2024 model is at −14.15% versus a year ago, and the 2023 model is at −15.95%.
- Deal availability: The 2024 model has 29.8% good and great deals, and the 2023 model has 26.7%.
- Sweet-spot year: The 2024 model has the most listings at a current average price of $46,525 CAD.
If you're buying used today, the 2024 model year offers the best mix of value and availability. If you want the newest version, it may be worth waiting for the next model year's inventory to build up.
These recommendations are based on CarGurus' proprietary market data from October 13, 2026, CarGurus experts' opinions, and generative AI.
4.3 Overall rating
Customers say
The Ford Transit Cargo has garnered high praise from owners across multiple model years for its spacious interior, solid build quality, and impressive cargo space, making it a versatile choice for various needs. Many drivers appreciate its fuel mileage and driving performance, especially in urban settings, where it handles more like a car than traditional vans. However, some owners have voiced concerns about pricing, maintenance issues, and fuel efficiency with certain engine options. Overall, the Transit Cargo is often seen as a reliable and practical work vehicle, albeit with minor drawbacks related to cost and performance.
AI generated from the text of customer reviews.
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What people say
Anthony M
Reviewed a 2016 Ford Transit Cargo on May 2, 2025
I like this vehicle because it's big enough to carry all my tool yet small enough to commute in the city. It has a V6 engine which seems to be better for gas mileage.
Aaron W
Reviewed a 2023 Ford Transit Cargo on Nov 11, 2025
It's the perfect service vehicle. Has the perfect amount of capcity for a service tech. No flashy, but functional.
Otgonbat K
Reviewed a 2024 Ford Transit Cargo on Dec 8, 2025
It's a bit expensive and not very durable for a 2 year old
Timothy W
Reviewed a 2019 Ford Transit Cargo on Apr 13, 2025
Looks like a good value. I personally overall like the Ford Transit most.
Ford Transit Cargo Trims
| Trim type | MSRP |
|---|---|
| 350 High Roof Extended LB RWD | $55,200 |
| 250 High Roof LB RWD | $52,800 |
| 350 Medium LB Roof AWD | $56,900 |
| 250 High Roof LB AWD | $56,700 |
| 250 Low Roof RWD | $49,400 |
| 250 Medium Roof LB RWD | $51,800 |
| 350 High Roof Extended LB AWD | $59,100 |
| 250 Medium Roof LB AWD | $55,700 |
Ford Transit Cargo Price Trends
CarGurus tracks the prices of millions of used car listings every year. See how the average price of Ford Transit Cargo prices has changed over time.
See more price trendsFord Transit Cargo Pricing Analysis: Ottawa, ON Market Report
Pricing Analysis by Model Year
Key Insights
- New-Car Premium: The 2025 model year is priced at an average of $58,700 CAD, reflecting a 23.8% premium over its starting MSRP.
- Steepest Depreciation: The 2020 model year shows the steepest depreciation at -42.1%, indicating significant value loss in the used market.
- Years Priced Above Starting MSRP: Only the 2025 model year is currently priced above its starting MSRP, suggesting limited demand for newer models.
Model Year Pricing
| Model Year | Starting MSRP | Avg Price | Avg Price vs Starting MSRP |
|---|---|---|---|
| 2025 | $47,400 CAD | $58,700 CAD | +23.8% |
| 2024 | $47,165 CAD | $45,396 CAD | -3.8% |
| 2023 | $44,455 CAD | $43,458 CAD | -2.2% |
| 2022 | $39,970 CAD | $31,995 CAD | -20.0% |
| 2020 | $34,510 CAD | $19,995 CAD | -42.1% |
| 2019 | $33,135 CAD | $19,957 CAD | -39.8% |
| 2018 | $32,380 CAD | $21,219 CAD | -34.5% |
| 2017 | $31,610 CAD | $19,998 CAD | -36.7% |
| 2016 | $30,960 CAD | $21,871 CAD | -29.4% |
Pricing in Nearby Cities
Market Area: Ottawa, ON
Key Insights
- Highest-Price Market: Kanata, ON has the highest average price at $37,958 CAD, indicating a premium market for the Ford Transit Cargo.
- Best Value: Pembroke, ON offers the lowest average price at $24,944 CAD, presenting a significant opportunity for budget-conscious buyers.
- Inventory Drives Stability: Cornwall, ON leads with 261 total listings, suggesting a stable supply that may help moderate price fluctuations.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Cornwall, ON | 261 | $31,465 CAD |
| Vernon, ON | 241 | $37,215 CAD |
| Smiths Falls, ON | 241 | $37,559 CAD |
| Nepean, ON | 240 | $37,922 CAD |
| Gloucester, ON | 239 | $37,922 CAD |
| Orleans, ON | 239 | $37,922 CAD |
| Kanata, ON | 239 | $37,958 CAD |
| Brockville, ON | 239 | $37,096 CAD |
| Gatineau, QC | 236 | $37,922 CAD |
| Pembroke, ON | 217 | $24,944 CAD |
Pricing by Trim Packages
Key Insights
- Volume Leader: The 250 High Roof LB RWD trim has the highest inventory with 34 listings, indicating strong demand for this configuration.
- Premium Spread: The 250 High Roof Extended LB AWD trim is priced at $57,900 CAD, showcasing a $6,100 CAD premium over the base 250 Low Roof RWD trim at $49,400 CAD.
- Drivetrain Effect: All trims feature the same engine, but the drivetrain choice (RWD vs. AWD) significantly impacts pricing, with AWD trims generally commanding higher prices.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| 250 Medium Roof LB RWD | 21 | $51,800 CAD | RWD | 3.5L 275 hp V6 |
| 250 High Roof LB RWD | 34 | $52,800 CAD | RWD | 3.5L 275 hp V6 |
| 250 High Roof LB AWD | 30 | $56,700 CAD | AWD | 3.5L 275 hp V6 |
| 250 High Roof Extended LB AWD | 9 | $57,900 CAD | AWD | 3.5L 275 hp V6 |
| 250 Low Roof RWD | 16 | $49,400 CAD | RWD | 3.5L 275 hp V6 |
| 250 High Roof Extended LB RWD | 9 | $54,000 CAD | RWD | 3.5L 275 hp V6 |
| 250 Medium Roof LB AWD | 11 | $55,700 CAD | AWD | 3.5L 275 hp V6 |
| 250 Low Roof AWD | 2 | $53,300 CAD | AWD | 3.5L 275 hp V6 |
These recommendations are based on CarGurus' proprietary market data from October 13, 2026, CarGurus experts' opinions, and generative AI.