Jeep Wagoneer vs Kia Sportage Hybrid

Jeep is digging deep into its back catalog for new models. The Stellantis brand (formerly Fiat Chrysler Automobiles) recently resurrected the Jeep Gladiator pickup truck, and now it’s bringing back another name from the past—the Wagoneer.

The Jeep Wagoneer was one of the original American SUVs and boasted a 28-year production run, spanning 1963 to 1991. It’s a tough act to follow, then, as demonstrated by Jeep’s last attempt at a full-size SUV, the ill-fated Commander.

The Wagoneer returns not just as a new SUV, but as a sub-brand that sits atop the rest of the Jeep lineup in size, price, and prestige. For the 2022 model year, Jeep is launching both the standard Wagoneer and a more luxurious Grand Wagoneer (covered in a separate review). As the lower-tier model, the standard Wagoneer targets full-size SUVs like the Chevrolet Tahoe, Ford Expedition, Nissan Armada, and Toyota Sequoia.

The 2022 Wagoneer launches in Series II and Series III trim levels, with a base Wagoneer Series I model scheduled to join the lineup at a later date. Our test vehicle was a Wagoneer Series II, which is the de facto base model until the Series I arrives.

The Kia Sportage is the automaker’s longest-running nameplate in North America. It started out as a no-frills off-roader, but today the Sportage competes in the red-hot small crossover SUV segment against big names like the Ford Escape, Honda CR-V, and Toyota RAV4, as well as the Hyundai Tucson from Kia’s parent brand. All of those nameplates have added hybrid variants recently, so Kia followed suit as part of a 2023-model-year redesign. This segment slots in size-wise below mid-size SUVs such as the Kia Sorento (also offered as the Sorento Hybrid and PHEV) and Kia Telluride.

The 2023 Kia Sportage Hybrid will be offered alongside non-hybrid and plug-in hybrid versions of the new Sportage, which represents the nameplate’s fifth generation. The hybrid model is part of an effort to create more space between the Sportage and the smaller Kia Seltos, which also brought increased interior space, more tech, and radical exterior styling.

The Sportage Hybrid is offered in Canada in EX and SX trim levels. We drove the U.S. equivalent of the SX trim for this review. Note that this isn’t the same lineup as the non-hybrid Sportage, which is offered in Canada in five different trims (LX, X-Line, EX, EX Premium, and X-Line Limited).