2024 Toyota Land Cruiser vs 2025 Mazda CX-70

The 2024 Land Cruiser is an all-new model. Its coming was presaged by the Lexus GX with which it shares a platform, but Toyota made sure that this midsize SUV falls squarely in its own segment.

Verdict: The new 2024 Toyota Land Cruiser is the latest in a spate of automotive reboots, and it just may be the best of them. The new Land Cruiser combines retro styling and excellent off-road capability with the latest in comfort and convenience and, of course, brand heritage. But Toyota may be relying too heavily on the revered nameplate to justify the price, particularly since it’s changed some of the fundamental characteristics of the model.

The CX-70 midsize SUV mimics the Lexus RX by offering two rows of seats, seating for five people, distinctive styling, an upscale interior, and gas or plug-in hybrid (PHEV) powertrains. If this new Mazda model looks familiar, you’re not mistaken. The 2025 CX-70 is the same as the CX-90, but without a third-row seat. Subtle styling changes help it to stand apart from its family-friendly sibling in the Mazda SUV lineup.

Verdict: Mazda envisions itself as a premium brand and makes the necessary investments in its products to ensure credibility in that respect. However, its vehicles also cost less than luxury-badged alternatives, adding value to the equation. That value makes it easier to forgive the 2025 Mazda CX-70’s few shortcomings.