2024 Hyundai Tucson vs 2025 BMW X7

With the growth and evolution of the compact SUV market, shoppers have seemingly endless options. And the growth of this segment has allowed for different models to grow in their own unique ways. The Mazda CX-5 is upscale and athletic, while the Ford Bronco Sport is a surprisingly capable off-roader. So, what if you aren’t seeking a well-honed niche vehicle? What if you are looking for a small SUV that’s an overall great vehicle? The 2024 Hyundai Tucson answers that question as a well-rounded compact SUV that doesn’t excel in any one particular area, but instead covers a lot of what modern consumers demand out of their vehicle. This format is one that has been embraced by perennial segment standouts like the Toyota RAV4 and Honda CR-V.

Verdict: The Tucson is a well-rounded small SUV and a good value. It does not shine in any particular area, instead blending good performance with a comfortable and spacious cabin, impressive tech and safety features, and an attractive price tag.

The X7 is BMW’s flagship SUV, providing more space, luxury, and seats for new car buyers looking for a big utility vehicle but wanting to stay in the BMW fold. It arrived for the 2019 model year, received a substantial update for 2023, and continues into the 2025 model year without major changes. Its diverse competitive set includes the Cadillac Escalade, the Lincoln Navigator, the Land Rover Range Rover, the Lexus LX, the Infiniti QX80, and the Mercedes-Benz GLS.

Verdict: BMW loyalists will find more of what they love about the brand, while the X7’s superb driving dynamics and reasonable pricing (for this high-end segment, that is) should give customers of rival brands something to think about.