2023 Kia Sportage Hybrid vs 2023 Ford Escape

The Kia Sportage is the automaker’s longest-running nameplate in North America. It started out as a no-frills off-roader, but today the Sportage competes in the red-hot small crossover SUV segment against big names like the Ford Escape, Honda CR-V, and Toyota RAV4, as well as the Hyundai Tucson from Kia’s parent brand. All of those nameplates have added hybrid variants recently, so Kia followed suit as part of a 2023-model-year redesign. This segment slots in size-wise below mid-size SUVs such as the Kia Sorento (also offered as the Sorento Hybrid and PHEV) and Kia Telluride.

The 2023 Kia Sportage Hybrid will be offered alongside non-hybrid and plug-in hybrid versions of the new Sportage, which represents the nameplate’s fifth generation. The hybrid model is part of an effort to create more space between the Sportage and the smaller Kia Seltos, which also brought increased interior space, more tech, and radical exterior styling.

The Sportage Hybrid is offered in Canada in EX and SX trim levels. We drove the U.S. equivalent of the SX trim for this review. Note that this isn’t the same lineup as the non-hybrid Sportage, which is offered in Canada in five different trims (LX, X-Line, EX, EX Premium, and X-Line Limited).

The Ford Escape holds a special place in crossover history as part of the vanguard that ushered in compact crossovers as a dominant segment of the automotive landscape. But now, more than two decades after its initial debut, the Escape looks like somewhat of an afterthought. While “Escape” may still be a household name, the emergence of the Ford Bronco Sport has relegated it to second-fiddle status. Regardless, the Escape still sells well in a competitive field, and its available up-powered engine gives it an advantage for shoppers who feel a need for extra passing speed.

Verdict: The 2023 Ford Escape offers an impressive array of safety and infotainment technology, and it’s available with a powerful engine upgrade, too. This handsome crossover should appeal to shoppers looking for an upscale design and a tech-forward approach. However, it may feel a bit cramped for some shoppers, and it’s priced on the higher end of the segment.