CarGurus Launches “Top Rated Dealer” Awards Program Across Canada
CarGurus, a leading automotive shopping website, today announced its inaugural list of CarGurus Canada Top Rated Dealers. Awards are presented to a select group of car dealerships that have received the highest average ratings from shoppers who have submitted dealership reviews on the CarGurus platform. CarGurus uses shoppers’ dealership ratings as well as comprehensive valuation analytics to help shoppers search their local marketplace and find great car deals from top-rated dealers.
“CarGurus is proud to recognize Canadian dealerships who are prioritizing exceptional customer service and earning excellent ratings from shoppers,” said Sam Zales, President of Dealer Operations. “The Top Rated Dealer Awards celebrate the best of the best and we’re excited to launch this program in Canada.”
CarGurus invites shoppers to review and rate dealerships with whom they have interacted during their car shopping experience. Dealer ratings and reviews are visible to the public on the site, and they are also factored in the algorithm that CarGurus uses to rank search results for shoppers. According to recent CarGurus poll, 78% of shoppers say they will not buy a car from a dealership without first seeking out reviews of that dealer from other shoppers.
The Top Rated Dealer program helps dealers leverage CarGurus' trusted and verified consumer reviews and provide their customers with independent validation that they are getting a good deal from a great dealer.
CarGurus also helps dealerships connect with customers through programs that provide additional brand exposure and drive customer leads with high ROI. More than 22,000 car dealerships in the U.S. currently partner with CarGurus on such programs. Canadian dealers wishing to activate their inventory on CarGurus and learn more about other advertising programs should visit https://ca.cargurus.com/signup/TopRatedDealer2017 or call (855) 534-5411.
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About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is the leading multinational automotive platform helping consumers and dealers confidently buy and sell vehicles. Founded in 2006 with a mission to bring more trust and transparency to car shopping, CarGurus is the No. 1 visited automotive shopping site in the U.S.(1) with the largest selection of inventory and network of dealers(3). CarGurus’ unmatched selection, trusted automotive insights, and data-driven products and solutions support each shopper’s journey — from online research and shopping to in-dealership decisions — to empower them at every step. And, by translating data from billions of monthly site interactions, CarGurus provides dealers a personalized, predictive intelligence platform with software solutions that helps them run their businesses more efficiently and profitably at all stages of inventory acquisition and pricing, marketing, and conversion to sale.
CarGurus operates online marketplaces in the U.S., U.K., and Canada. The company’s network of brands includes PistonHeads, the largest online motoring community in the U.K.(4), and Autolist, a U.S.- based online marketplace.
To learn more about CarGurus, visit www.cargurus.com.
CarGurus® is a registered trademark of CarGurus, Inc.
All other product names, trademarks, and registered trademarks are the property of their respective owners.
1) Similarweb: Traffic and Engagement Report {Cars.com, Autotrader.com, TrueCar.com, CARFAX.com Listings (defined as CARFAX.com Total Visits minus Vehicle History Reports)}, Q3 2025, U.S.
2) Sensor Tower Data: #1 downloaded Automotive Marketplace & Retailers app across all active markets (US, CA, and UK) for the last eight consecutive quarters.
3) Compared to Autotrader.com (YipitData July/August 2025), Cars.com, TrueCar.com (YipitData as of September 30, 2025), and CARFAX (Joreca as of September 30, 2025).
4) Similarweb: Traffic Insights, Q3 2025, U.K.
