New Jeep Wrangler for Sale near Heritage Pointe, AB

How much does the Jeep Wrangler cost in today's market?

Used Jeep Wrangler prices span a wide range depending on model year. Here's what the market looks like right now:

The Jeep Wrangler's current nationwide average price is $36,481 CAD, and its lowest point over the past year was $36,151 CAD. Recently, prices have come down for the 2023, 2024, and 2025 models, making now a good time to shop recent model years.

Is the Jeep Wrangler a good car?

Yes — the Jeep Wrangler is a strong choice if you want a vehicle with standout character and real off-road ability. The all-generations owner rating is 4.55/5 across every model year in the data.

Owners consistently praise the Wrangler's off-road capability, rugged design, and fun driving experience. Many also appreciate its iconic styling and customisation potential, which help it feel distinctive across generations.

Expert reviews rate the 2024 and 2023 models among the highest across all years.

The main trade-offs across recent expert-tested years are poor fuel economy, a noisy cabin, and a cramped back seat. Those are the kinds of compromises you accept when you prioritise capability and personality over refinement.

31.0% of listings are priced as good or great deals.

Are Jeep Wrangler models reliable?

Owners consistently praise the Wrangler for its rugged design, off-road capability, and fun driving experience. Expert reviews also highlight its strong character and customisation potential, which help explain why it remains such a popular used choice.

• Owners rate the Jeep Wrangler between 4.0 and 5.0 out of 5 stars across all model years in the data.

Long-term ownership risk is best viewed through the Wrangler's rugged, adventure-focused nature: it can be a rewarding used buy if you value its character and capability, but you should plan for the usual trade-offs that come with a vehicle built around off-road use.

What should I look for when buying a used Jeep Wrangler?

Key things to evaluate:

• Safety package: Adaptive cruise control, blind spot monitoring, rear cross-traffic alert, rear parking sensors, and high beam assist on the Sport S, with those features standard at the Rubicon X trim level.
• Infotainment: A 12.3-inch touchscreen with wireless Apple CarPlay and Android Auto.

Which Jeep Wrangler trim should I buy?

The 2026 Jeep Wrangler offers these trims:

• Sport: The entry trim keeps the Wrangler's core rugged character and suits buyers who want the most straightforward way into the lineup.
• Sport S: Adds adaptive cruise control and is the best-value trim for shoppers who want more everyday convenience.
• Willys: Adds a more distinctive off-road-oriented look and equipment, making it a strong pick if you want extra personality.
• Rubicon: Brings more trail-focused capability and suits buyers who plan to spend serious time off pavement.
• Rubicon X: Adds the most advanced safety content in the lineup, including blind spot monitoring, rear cross-traffic alert, rear parking sensors, and high beam assist as standard.
• Willys ’41: A special-edition four-door model with unique army green styling, matching painted wheels, and a ’41 hood graphic.
• 85th Anniversary Edition: A four-door-only special edition for buyers who want a commemorative trim.
• Sahara: A four-door-only trim that broadens the Wrangler's appeal with a more upscale presentation.
• Moab 392: A four-door-only performance-focused model built around the 6.4-litre Hemi V8.

What Jeep Wrangler do most buyers choose?

The Jeep Wrangler years with the most listings are 2024, 2022, and 2023.

These higher-volume years tend to be the most popular used picks because they give you more inventory to compare, which can make it easier to find the right trim, colour, and equipment mix. They also tend to attract more shoppers, which helps keep the market active.

What is the Jeep Wrangler's resale value?

Most Wrangler model years have seen double-digit year-over-year price declines, which can create better opportunities for used buyers. The largest drops are concentrated in the newer and mid-cycle years, while the oldest examples in the table have moved down by smaller amounts.

The 2014, 2016, and 2020 model years have held their value best, with the smallest year-over-year price changes.

Is the Jeep Wrangler safe?

• 2026: 3/10
• 2025: 4/10
• 2024: 5/10
• 2023: 6/10
• 2022: 2/10

For the safest used buy, the 2023 model posts the highest confirmed score of 6/10.

Should I buy a used Jeep Wrangler now or wait for the next model?

Buy now if:

• Price trend: The 2025 model is at −13.87% versus a year ago, and the 2024 model is at −15.43%.
• Deal availability: The 2025 model has 32.9% good and great deals, and the 2024 model has 32.5%.
• Sweet-spot year: The 2024 model has the most listings at a current average price of $45,909 CAD. The Jeep Wrangler offers a distinctive open-air, rugged character that few SUVs can match.

Consider waiting if:

• Powertrain/efficiency: The latest Wrangler offers a 3.6-litre V6, a 2.0-litre four-cylinder turbo, and a 6.4-litre Hemi V8, with an eight-speed automatic transmission on most models and a six-speed manual for V6 versions.
• Tech: The latest Wrangler adds a standard 12.3-inch touchscreen, wireless Apple CarPlay and Android Auto, and a two-year free trial of the Trails Offroad app.
• Safety: The latest Wrangler adds adaptive cruise control on the Sport S trim, while blind spot monitoring, rear cross-traffic alert, rear parking sensors, and high beam assist become standard at the Rubicon X trim level.
• Starting price: The base two-door Sport model was priced at $43,895 CAD with destination and without options.

If you're buying used today, the 2024 model year offers the best mix of value and availability. If you want the latest tech and features, it may be worth waiting for the next model year's inventory to build up.

These recommendations are based on CarGurus' proprietary market data from September 11, 2026, CarGurus experts' opinions, and generative AI.