Used 2025 Volkswagen Golf R for Sale near Brookdale, MB

Filters (3)

Location:

Only show listings in MB?

Include delivery listings?

18 vehicles found
Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Combined gas mileage:
10 L/100km
Fuel type:
Gasoline
Transmission:
Manual
Mileage:
34,416
Stock #:
734012
VIN:
WVWFB7CD2RW211447
 2024 Volkswagen Golf R Hatchback All-Wheel Drive Manual
McNaught Buick GMC

Sponsored by McNaught Buick GMC

2024 Volkswagen Golf R

4Motion

34,416 km

Winnipeg, MB
183 km away
Fair Deal

$46,499

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Blue
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
23,771
Stock #:
N26553A
VIN:
WVWCB7CDXRW169872
Blue 2024 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

Sponsored Listing

2024 Volkswagen Golf R

4Motion

23,771 km

Steinbach, MB
217 km away
Fair Deal

$43,800

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Exterior colour:
Blue
Interior colour:
Black
Transmission:
Automatic
Mileage:
20
Stock #:
26213171
VIN:
WVWHF7CD6TW226019
Blue 2026 Volkswagen Golf R Hatchback  Automatic

 

2026 Volkswagen Golf R

Black Edition 4Motion

Winnipeg, MB
183 km away

New car

$57,888

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Transmission:
7-Speed Automatic
Mileage:
15
Stock #:
26GLF3537
VIN:
WVWKF7CD3TW293537
 2026 Volkswagen Golf R Hatchback  7-Speed Automatic

 

2026 Volkswagen Golf R

Black Edition 4Motion

Winnipeg, MB
186 km away

New car

$57,707

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Exterior colour:
Pure White
Interior colour:
Titan Black w/Blue Accent
Transmission:
Automatic
Mileage:
9
Stock #:
VW3336
VIN:
WVWKF7CD5TW302545
Pure White 2026 Volkswagen Golf R Hatchback  Automatic
New arrival

 

2026 Volkswagen Golf R

Black Edition 4Motion

Winnipeg, MB
194 km away

New car

$57,315

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Combined gas mileage:
10 L/100km
Fuel type:
Gasoline
Transmission:
Manual
Mileage:
34,416
Stock #:
734012
VIN:
WVWFB7CD2RW211447
 2024 Volkswagen Golf R Hatchback All-Wheel Drive Manual

 

2024 Volkswagen Golf R

4Motion

34,416 km

Winnipeg, MB
183 km away
Fair Deal

$46,499

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Blue
Combined gas mileage:
10 L/100km
Fuel type:
Gasoline
Interior colour:
Black
Transmission:
Manual
Mileage:
32,547
Stock #:
225341
VIN:
WVWDB7CD1RW225341
Blue 2024 Volkswagen Golf R Hatchback All-Wheel Drive Manual

 

2024 Volkswagen Golf R

4Motion

32,547 km

Home delivery from Scarborough, ON
Price includes $1,500 shipping
Fair Deal

$46,498

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Fuel type:
Gasoline
Transmission:
7-Speed Automatic
Mileage:
15
Stock #:
26GLF6981
VIN:
WVWCF7CD9TW296981
Vehicle photo unavailable
Price drop

-$2,000

 

2026 Volkswagen Golf R

4Motion

Winnipeg, MB
186 km away

New car

$54,520

$52,520

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Exterior colour:
Gray
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Interior colour:
Black
Transmission:
Automatic
Mileage:
16,000
Stock #:
1447
VIN:
WVWJF7CD5TW159883
Gray 2026 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2026 Volkswagen Golf R

4Motion

16,000 km

Home delivery from Hilden, NS
Price includes $2,749 shipping
Fair Deal

$52,744

CarGurus Analysis:

2025 Volkswagen Golf R

  • With 164 currently listed for sale and an average price of $50,210 CAD, 34.8% of 2025 Volkswagen Golf R listings on CarGurus are rated as good or great deals.

  • Favourably reviewed: CarGurus experts gave it a 7.7 / 10.

Research summarized using AI

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Black
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Interior colour:
Black
Transmission:
Automatic
Mileage:
52,142
Stock #:
204626A
VIN:
WVWEB7CD8RW193595
Black 2024 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2024 Volkswagen Golf R

4Motion

52,142 km

Home delivery from Laval, QC
Price includes $1,986 shipping
High Priced

$43,934

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Lapiz Blue Metallic
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
17,969
Stock #:
12-P127
VIN:
WVWEB7CD8RW222996
Lapiz Blue Metallic 2024 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2024 Volkswagen Golf R

4Motion

17,969 km

Home delivery from Gatineau, QC
Price includes $1,847 shipping
High Priced
Manufacturer certified

$47,344

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Blue
Combined gas mileage:
10 L/100km
Fuel type:
Gasoline
Interior colour:
Black
Transmission:
6-Speed Manual
Mileage:
70,285
Stock #:
M27037A
VIN:
WVWFB7CD7RW197528
Blue 2024 Volkswagen Golf R Hatchback All-Wheel Drive 6-Speed Manual

 

2024 Volkswagen Golf R

4Motion

70,285 km

Home delivery from Ste-Agathe-des-Monts, QC
Price includes $3,859 shipping
High Priced

$45,808

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Exterior colour:
Lapiz Blue Metallic
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
6,612
Stock #:
12-028A
VIN:
WVWJF7CD6TW194089
Lapiz Blue Metallic 2026 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2026 Volkswagen Golf R

4Motion

6,612 km

Home delivery from Gatineau, QC
Price includes $1,847 shipping
High Priced
Manufacturer certified

$55,844

Year:
2025
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Exterior colour:
Black
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
2,029
Stock #:
MW14945
VIN:
WVWCB7CD8SW224227
Black 2025 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2025 Volkswagen Golf R

4Motion

2,029 km

Home delivery from Mascouche, QC
Price includes $1,989 shipping
High Priced

$51,984

Year:
2025
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Exterior colour:
White
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
2,008
Stock #:
KL2604
VIN:
WVWCB7CD6SW227255
White 2025 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2025 Volkswagen Golf R

4Motion

2,008 km

Home delivery from Mascouche, QC
Price includes $1,989 shipping
High Priced

$51,984

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Blue
Combined gas mileage:
10 L/100km
Fuel type:
Gasoline
Transmission:
Manual
Mileage:
8,078
Stock #:
U9727
VIN:
WVWDB7CD8RW217387
Blue 2024 Volkswagen Golf R Hatchback All-Wheel Drive Manual

 

2024 Volkswagen Golf R

4Motion

8,078 km

Home delivery from Mont-Royal, QC
Price includes $5,990 shipping
Overpriced

$52,985

Year:
2025
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Exterior colour:
Pure White With Black Roof
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
14,737
Stock #:
12-P136
VIN:
WVWHB7CD7SW246564
Pure White With Black Roof 2025 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2025 Volkswagen Golf R

Black Edition 4Motion

14,737 km

Home delivery from Gatineau, QC
Price includes $1,847 shipping
Overpriced
Manufacturer certified

$52,844

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Combined gas mileage:
10 L/100km
Fuel type:
Gasoline
Transmission:
Manual
Mileage:
34,416
Stock #:
734012
VIN:
WVWFB7CD2RW211447
 2024 Volkswagen Golf R Hatchback All-Wheel Drive Manual
McNaught Buick GMC

Sponsored by McNaught Buick GMC

2024 Volkswagen Golf R

4Motion

34,416 km

Winnipeg, MB
183 km away
Fair Deal

$46,499

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Blue
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
23,771
Stock #:
N26553A
VIN:
WVWCB7CDXRW169872
Blue 2024 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

Sponsored Listing

2024 Volkswagen Golf R

4Motion

23,771 km

Steinbach, MB
217 km away
Fair Deal

$43,800

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Exterior colour:
Blue
Interior colour:
Black
Transmission:
Automatic
Mileage:
20
Stock #:
26213171
VIN:
WVWHF7CD6TW226019
Blue 2026 Volkswagen Golf R Hatchback  Automatic

 

2026 Volkswagen Golf R

Black Edition 4Motion

Winnipeg, MB
183 km away

New car

$57,888

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Transmission:
7-Speed Automatic
Mileage:
15
Stock #:
26GLF3537
VIN:
WVWKF7CD3TW293537
 2026 Volkswagen Golf R Hatchback  7-Speed Automatic

 

2026 Volkswagen Golf R

Black Edition 4Motion

Winnipeg, MB
186 km away

New car

$57,707

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Exterior colour:
Pure White
Interior colour:
Titan Black w/Blue Accent
Transmission:
Automatic
Mileage:
9
Stock #:
VW3336
VIN:
WVWKF7CD5TW302545
Pure White 2026 Volkswagen Golf R Hatchback  Automatic
New arrival

 

2026 Volkswagen Golf R

Black Edition 4Motion

Winnipeg, MB
194 km away

New car

$57,315

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Combined gas mileage:
10 L/100km
Fuel type:
Gasoline
Transmission:
Manual
Mileage:
34,416
Stock #:
734012
VIN:
WVWFB7CD2RW211447
 2024 Volkswagen Golf R Hatchback All-Wheel Drive Manual

 

2024 Volkswagen Golf R

4Motion

34,416 km

Winnipeg, MB
183 km away
Fair Deal

$46,499

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Blue
Combined gas mileage:
10 L/100km
Fuel type:
Gasoline
Interior colour:
Black
Transmission:
Manual
Mileage:
32,547
Stock #:
225341
VIN:
WVWDB7CD1RW225341
Blue 2024 Volkswagen Golf R Hatchback All-Wheel Drive Manual

 

2024 Volkswagen Golf R

4Motion

32,547 km

Home delivery from Scarborough, ON
Price includes $1,500 shipping
Fair Deal

$46,498

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Fuel type:
Gasoline
Transmission:
7-Speed Automatic
Mileage:
15
Stock #:
26GLF6981
VIN:
WVWCF7CD9TW296981
Vehicle photo unavailable
Price drop

-$2,000

 

2026 Volkswagen Golf R

4Motion

Winnipeg, MB
186 km away

New car

$54,520

$52,520

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Exterior colour:
Gray
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Interior colour:
Black
Transmission:
Automatic
Mileage:
16,000
Stock #:
1447
VIN:
WVWJF7CD5TW159883
Gray 2026 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2026 Volkswagen Golf R

4Motion

16,000 km

Home delivery from Hilden, NS
Price includes $2,749 shipping
Fair Deal

$52,744

CarGurus Analysis:

2025 Volkswagen Golf R

  • With 164 currently listed for sale and an average price of $50,210 CAD, 34.8% of 2025 Volkswagen Golf R listings on CarGurus are rated as good or great deals.

  • Favourably reviewed: CarGurus experts gave it a 7.7 / 10.

Research summarized using AI

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Black
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Interior colour:
Black
Transmission:
Automatic
Mileage:
52,142
Stock #:
204626A
VIN:
WVWEB7CD8RW193595
Black 2024 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2024 Volkswagen Golf R

4Motion

52,142 km

Home delivery from Laval, QC
Price includes $1,986 shipping
High Priced

$43,934

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Lapiz Blue Metallic
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
17,969
Stock #:
12-P127
VIN:
WVWEB7CD8RW222996
Lapiz Blue Metallic 2024 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2024 Volkswagen Golf R

4Motion

17,969 km

Home delivery from Gatineau, QC
Price includes $1,847 shipping
High Priced
Manufacturer certified

$47,344

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Blue
Combined gas mileage:
10 L/100km
Fuel type:
Gasoline
Interior colour:
Black
Transmission:
6-Speed Manual
Mileage:
70,285
Stock #:
M27037A
VIN:
WVWFB7CD7RW197528
Blue 2024 Volkswagen Golf R Hatchback All-Wheel Drive 6-Speed Manual

 

2024 Volkswagen Golf R

4Motion

70,285 km

Home delivery from Ste-Agathe-des-Monts, QC
Price includes $3,859 shipping
High Priced

$45,808

Year:
2026
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Exterior colour:
Lapiz Blue Metallic
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
6,612
Stock #:
12-028A
VIN:
WVWJF7CD6TW194089
Lapiz Blue Metallic 2026 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2026 Volkswagen Golf R

4Motion

6,612 km

Home delivery from Gatineau, QC
Price includes $1,847 shipping
High Priced
Manufacturer certified

$55,844

Year:
2025
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Exterior colour:
Black
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
2,029
Stock #:
MW14945
VIN:
WVWCB7CD8SW224227
Black 2025 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2025 Volkswagen Golf R

4Motion

2,029 km

Home delivery from Mascouche, QC
Price includes $1,989 shipping
High Priced

$51,984

Year:
2025
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Exterior colour:
White
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
2,008
Stock #:
KL2604
VIN:
WVWCB7CD6SW227255
White 2025 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2025 Volkswagen Golf R

4Motion

2,008 km

Home delivery from Mascouche, QC
Price includes $1,989 shipping
High Priced

$51,984

Year:
2024
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
315 hp 2L I4
Exterior colour:
Blue
Combined gas mileage:
10 L/100km
Fuel type:
Gasoline
Transmission:
Manual
Mileage:
8,078
Stock #:
U9727
VIN:
WVWDB7CD8RW217387
Blue 2024 Volkswagen Golf R Hatchback All-Wheel Drive Manual

 

2024 Volkswagen Golf R

4Motion

8,078 km

Home delivery from Mont-Royal, QC
Price includes $5,990 shipping
Overpriced

$52,985

Year:
2025
Make:
Volkswagen
Model:
Golf R
Body type:
Hatchback
Doors:
4 doors
Drivetrain:
All-Wheel Drive
Engine:
328 hp 2L I4
Exterior colour:
Pure White With Black Roof
Combined gas mileage:
9 L/100km
Fuel type:
Gasoline
Transmission:
Automatic
Mileage:
14,737
Stock #:
12-P136
VIN:
WVWHB7CD7SW246564
Pure White With Black Roof 2025 Volkswagen Golf R Hatchback All-Wheel Drive Automatic

 

2025 Volkswagen Golf R

Black Edition 4Motion

14,737 km

Home delivery from Gatineau, QC
Price includes $1,847 shipping
Overpriced
Manufacturer certified

$52,844

CarGurus Analysis: 2025 Volkswagen Golf R

7.7
of 10
overall
Look and feel7/10
Technology8/10
Performance9/10
Safety8/10
Form & function7/10
Cost effectiveness7/10
Image Not Available

Summary

  • With 164 currently listed for sale and an average price of $50,210 CAD, 34.8% of 2025 Volkswagen Golf R listings on CarGurus are rated as good or great deals.

  • Favourably reviewed: CarGurus experts gave it a 7.7 / 10.

Why it stands out

The 2025 Volkswagen Golf R stands out as a hot hatchback that pairs serious performance with everyday usability. It is the hotter of VW’s two hot hatchbacks, with more power than the Golf GTI platform mate and a standard all-wheel-drive system known as 4Motion. The result is a car that is easy to appreciate for its handling and strong engine, while still keeping the compact, practical character that makes the Golf name appealing.

For 2025, the current-generation Golf R gains a handful of small updates, including a new touchscreen infotainment system. That helps keep the cabin feeling current, even as the car’s core appeal remains its performance-first personality. Buyers should note that its higher base price places it in the same competitive set as the Honda Civic Type R and Toyota GR Corolla, and the design and ergonomics may not suit everyone. Still, for shoppers who want a refined but capable performance hatch, the 2025 Volkswagen Golf R makes a compelling case.

Other model years to consider

  • 2024 Volkswagen Golf R
    • Average price: $44,746 CAD
    • Good/great deal percentage: 33.3%
    • User rating: 5 / 5
    • Total listings: 138
  • 2023 Volkswagen Golf R
    • Average price: $41,965 CAD
    • Good/great deal percentage: 36.6%
    • User rating: 5 / 5
    • Total listings: 112
  • 2019 Volkswagen Golf R
    • Average price: $28,291 CAD
    • Good/great deal percentage: 30.2%
    • User rating: 5 / 5
    • Total listings: 53

Similar models to consider

  • 2025 Honda Civic Type R
    • Average price: $67,976 CAD
    • Good/great deal percentage: 25.0%
    • Total listings: 20
  • 2025 Hyundai Elantra N
    • Average price: $35,617 CAD
    • Good/great deal percentage: 25.6%
    • User rating: 5 / 5
    • Total listings: 43
  • 2025 Subaru WRX
    • Average price: $39,802 CAD
    • Good/great deal percentage: 32.5%
    • User rating: 5 / 5
    • Total listings: 166

This analysis is based on CarGurus' proprietary market data from November 2, 2026, CarGurus experts' opinions, and generative AI.