Used 2023 Toyota RAV4 Prime for SaleNationwide

How much does the 2023 Toyota RAV4 Prime cost?

Prices have softened 12.05% compared to this time last year, making it a favourable time to shop this model year.

There are 167 listings available, which suggests you have a reasonable amount of inventory to compare.

Is the 2023 Toyota RAV4 Prime a good car?

Yes — the 2023 Toyota RAV4 Prime earns a 5/5 user rating, which points to strong owner satisfaction. That kind of feedback usually means the vehicle is meeting expectations for everyday use and ownership experience. With 28.1% of listings marked as good or great deals, you also have some room to shop selectively.

Is the 2023 Toyota RAV4 Prime reliable?

Owners rate it 5/5, a strong signal of long-term satisfaction.

For used buyers, that kind of owner approval can reduce the risk of unpleasant surprises, though you should still verify maintenance history and overall condition before buying.

Is now a good time to buy a used 2023 Toyota RAV4 Prime?

This looks like a moderate, selective buyer’s market, so you can be patient and still find worthwhile options.

• Deal availability: 28.1% of listings are priced as good or great deals.
• Inventory: There are 167 listings available.
• Price trend: Prices have softened 12.05% compared with last year.

If you find a listing below $44,088 CAD, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2023 Toyota RAV4 Prime's resale value?

The current average of $44,088 CAD sits slightly below last year's $50,130 CAD.

That softer pricing can help you buy in at a more favourable point, but it also means future resale gains may be more limited if the market stays soft. If demand remains steady, a well-kept example should still hold appeal because shoppers tend to value this model's strong ownership reputation. A clean history and good condition will matter even more if you want to protect value later.

Vehicles with strong owner satisfaction ratings, like this model year's 5/5, tend to retain buyer demand, which supports resale value over time.

Should I buy a 2023 Toyota RAV4 Prime or consider a different year?

If you're weighing the 2023 against nearby model years, here's how to think about it:

Choose the 2023 if:

• 28.1% of listings are priced as good or great deals.
• Price trend: Prices have softened 12.05% compared with last year.
• Owners rate it 5/5 — a strong satisfaction signal.

Consider the 2022 if:

• At $42,499 CAD, the 2022 costs less than the current year's $44,088 CAD average.
• It offers strong electric-range flexibility and practical PHEV value.

The bottom line: Choose the 2023 if you want the current market balance of price, inventory, and owner satisfaction. If you're more price-sensitive, the 2022 is the better value play, especially if you find one in strong condition with a clean history.

These recommendations are based on CarGurus' proprietary market data from October 6, 2026, CarGurus experts' opinions, and generative AI.