The 2023 Jeep Grand Wagoneer L provides lots of luxury without shouting loudly about it.

Jeep is one of those rare brands that transcends socioeconomic lines, appealing equally to rugged individualists across income levels. That’s why the new extended-length 2023 Grand Wagoneer L can justifiably compete head-to-head with the Cadillac Escalade ESV and Lincoln Navigator L as a legit full-size luxury SUV. Not only that, there aren’t any “Jeep” badges on it, the company preferring to emphasize “Grand Wagoneer” and the nameplate’s legacy as the first luxury SUV. And when you step up into its decadently outfitted cabin, you’ll find that it is worthy of its lofty price.