Lincoln Aviator vs Hyundai Kona

In the midsize three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet starting in 2025, this Lincoln simultaneously contains some of the most advanced technology in its segment. Fresh styling and new thematic packages are also available. However, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

That there are no major changes for the 2025 Hyundai Kona is neither a surprise nor a bad thing. Not a surprise because this second-generation model only made its debut a year ago, making it too soon to expect any major updates. And not a bad thing because, frankly, the second-generation Kona was already a great subcompact SUV.

Time does not stand still, though, particularly when it comes to crossovers, so it’s time to find out how the Kona performs one year on and whether it continues to deliver value in an increasingly busy part of the market.