Ford Explorer vs Kia EV9

Thanks to numerous changes for 2025, the Ford Explorer is a more appealing alternative to the seemingly countless choices in the midsize three-row SUV segment. Highlights include sophisticated new infotainment and safety technologies, improved interior quality, bolder styling, and a simplified lineup offering Active, ST-Line, Platinum, and ST trim levels. Also, as the prices of rivals have risen, the 2025 Ford Explorer seems properly priced in comparison.

Verdict: Ford’s updates to the Explorer for the 2025 model year have a positive effect on the SUV’s desirability. It looks tougher, it feels nicer inside, and the family-friendly SUV leaps forward technologically. Turbocharged power and a rear-drive platform add driving enjoyment. All that’s missing is a more comfortable third-row seat, an electrified powertrain option, and an off-road trim level.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.