CarGurus Honours 2025 Top Dealer Award Winners
The 11th annual program recognizes dealerships raising the bar for customer experience and digital retail innovation
Aug. 6, 2025 – CarGurus (Nasdaq: CARG), the fastest-growing automotive shopping site in Canada(1), today announced its 11th annual Top Dealer Awards. The program recognizes dealerships across North America and the U.K. that consistently deliver exceptional customer service, value, and trust while embracing digital retail tools that enhance the shopper experience.
“For over a decade, the CarGurus Top Dealer Awards have recognized dealerships that lead with a customer-first approach, leveraging data and market intelligence to build trust and confidence throughout the shopping journey,” said Sam Zales, President and Chief Operating Officer at CarGurus. “As consumers expect the flexibility to do more online, we’re proud to showcase dealers who are meeting shoppers where they are and delivering standout experiences across the online to in-store experience.”
CarGurus Top Dealer Award categories in Canada include:
- Top Rated Dealer recognizes dealers in North America and the U.K. with a proven track record of customer satisfaction. Winning dealerships have maintained a minimum average rating of 4.5 out of 5, with at least five new reviews in 2024 for those in the U.S. and four new reviews in Canada and the U.K.
- Top Value Dealer honors dealerships offering consistently fair and competitive pricing. CarGurus awards the top 100 dealers in each region with the highest percentage of 2024 inventory rated as a “Good” or “Great” deal, based on its trusted deal rating algorithm.
The Top Dealer Awards are informed by verified customer reviews and analysis of vehicle listings data in the CarGurus platform to provide unbiased validation of a dealer’s customer service leadership.
"As a family-owned and operated business, our goal is to treat every customer the way we'd want our own family treated — with honesty, transparency, and care. It's important that they feel confident and supported at every step, from purchase to long after the sale," said Azar Allas, Manager of Operations at Northline Motors, a pre-owned luxury dealership in Ontario recognized with both awards. "That's why, for us, the CarGurus Top Dealer Award is more than a badge. It’s recognition that we’re delivering honest, reliable service, combined with competitive pricing. Through CarGurus' user-friendly platform, dedicated support, and powerful tools to drive visibility and connect with purchase-ready shoppers, we're able to continue raising the bar."
Top Dealer Award winners will receive tools to promote their recognition in-store and online, including inventory page badging on CarGurus.com.
About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a multinational, online automotive platform for buying and selling vehicles that is building upon its industry-leading listings marketplace with digital retail solutions. The CarGurus platform gives consumers the confidence to purchase and/or sell a vehicle either online or in-person, and it gives dealerships the power to accurately price, effectively market, and quickly sell vehicles, all with a nationwide reach. The company uses proprietary technology, search algorithms, and data analytics to bring trust, transparency, and competitive pricing to the automotive shopping experience. CarGurus is the fastest-growing automotive shopping site in Canada.(1)
CarGurus operates online marketplaces under the CarGurus brand in the U.K., Canada, and U.S., where it is the most visited automotive shopping site(2). The CarGurus network of brands also includes PistonHeads, the largest online motoring community in the U.K.(3); Autolist, a U.S.-based online marketplace; and CarOffer, a digital wholesale marketplace serving the U.S.
To learn more about CarGurus, visit www.cargurus.ca.
CarGurus® is a registered trademark of CarGurus, Inc., and CarOffer® is a registered trademark of CarOffer, LLC. All other product names, trademarks and registered trademarks are the property of their respective owners.
1) Similarweb: Traffic Insights, Q1 2025, Canada
2) Similarweb: Traffic Insights (Cars.com, Autotrader.com, TrueCar.com), Q1 2025, U.S.
3) Similarweb: Traffic Insights, Q1 2025, U.K.
Media Contact:
CarGurus
pr@cargurus.com
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