What we do
At CarGurus, we’re building the world’s most trusted and transparent automotive marketplace. We make it easy to find great deals from top-rated dealers and provide the guidance consumers need to make a more informed purchase. We also help dealers quickly and easily market their vehicles and connect with ready-to-buy shoppers.
How we do it
Using proprietary technology, search algorithms, and innovative data analytics, CarGurus provides unbiased insights on car pricing, dealer reputation, and vehicle history.
For used vehicles, we calculate a fair retail price based on a detailed analysis of comparable current and previous car listings in a given market. We call this estimate the CarGurus Instant Market Value (IMV). Updated daily, CarGurus IMV takes into account millions of data points including make, model, trim, year, mileage, options, location and vehicle history.
To determine our Deal Ratings, we compare the asking price of a vehicle to the CarGurus IMV, and factor in dealer reputation. From this calculation, we rate the quality of the deal: Great, Good, Fair, High or Overpriced. We always sort organic search results with the best deals on top (based on our algorithm, not how much a dealer pays us).
Who we are
Founded in 2006 by Langley Steinert (co-founder of TripAdvisor), CarGurus is now the largest online automotive marketplace in the U.S.*
CarGurus also operates sites in Canada and the UK. Our offices are located in Cambridge, MA; Detroit, MI; and Dublin, Ireland.
The company started trading on the Nasdaq in October, 2017 under the symbol CARG.
Are you a car dealer?
Learn more about how CarGurus can help you reach local buyers.
* Comscore Media Metrix® Multi-Platform, Automotive – Information/Resources, Total Audience, Q1 2020, U.S.