Can a seller on Car Gurus do this?? Price listed is after $2000 cash or trade down. Internet prices may not be compatible with subsidized subprime financing.

I believe It is illegal but most definitely deceitful. Your site searches on this price and grades them great, good, fair, or poor deals. so if everyone lowers their price by $5k and puts a plug in the body of the language your search results are both skewed and false. Best check the legality. Most definitely shady. I just stopped using your site which I believe was a breath of fresh air in a world of scum. These guys give car dealers their stereotypical slimy reputation. This only hurts your site, reputation and the honest dealers that truly want to sell good cars